I lead the development and implementation of marketing strategies across Europe, coordinating teams and resources to optimize brand presence, acquire new customers, and ensure consistency in communications across all channels.- Definition of marketing strategies for each market- Management of integrated multichannel campaigns- Organization of events and PR activities- Oversight of a budget exceeding €8 million- Creation and standardization of marketing functions at the European level to ensure operational efficiency and strategic impact

Strategic and operational leadership of digital marketing activities, with a focus on driving the bank's digital transformation and implementing innovative strategies to support growth and enhance online presence.- Built and led the digital marketing team, contributing to the bank’s digital transformation.- Oversaw media strategy, SEO, CRM, CRO, affiliation, social media, and influencer marketing.- Defined and implemented digital marketing strategies to improve customer acquisition and brand visibility.- Introduced new platforms and technological tools to enhance marketing performance - Coordinated integrated digital campaigns to optimize acquisition and retention performance.- Optimized user experience and conversion processes across digital channels.- Collaborated with internal and external stakeholders, including top management and tech partners, to align marketing initiatives with business objectives.- Continuously monitored marketing performance through advanced analytics and reporting to inform strategic decisions.

Responsible for defining and managing digital strategies, with a strong focus on optimizing marketing activities and evaluating performance based on key KPIs.- Definition and management of the Digital strategy- Planning and management of the digital budget- For the UK market, planning and management of offline media (press, TV, OOH) and the related budget- Coordination and implementation of strategic digital projects- Assessment of digital Marketing activities and rate it on determined KPIs- Creation of reports in order to share and underline insight useful to drive further activities

- Media planning, Data analysis and reports’ creation of the digital campaign of all L’Oreal brands- Evaluation of media planning’s performances- Implementation and management of many digital projects: data strategy, tag strategy, etc…- Focus on programmatic advertising- Use of the platforms: Google Analytics Premium, FB Business Manager, Google Doubleclick, Adform, ADV hunters, Audiweb, Comscore

- Consultancy on marketing and communication for e-Commerce and clients sales/leads oriented- Definition of the strategy and planning of the online communication (digital and social media)- Ideation and project management of many communication tools (sites, DEM, Banner, Video, etc…)- Management of CRM activities (Newsletter, contest, online gaming, promos, etc…)- Relationship and dealing with clients and suppliers- Team management and planning of the activities

- Seasonal work in the Hotel’s restaurant- Responsibility of the restaurant hall’s organization and of the work of a team of waiters