• Interim team leader, helping to facilitate team communications, and develop and execute content strategy. • Onboarded and trained new team members; wrote and edited training curriculum. • Analyzed and audited pillar/cluster strategy identifying optimization opportunities to drive an 5% increase in lead conversions. • Developed internal tools, resources, and methodologies to improve the efficiency of content creation and the auditing process.• Measurably improved content deliverables to meet internal metrics goals for Experience, Expertise, Authority and Trust (E-E-A-T)• Led content creation process, including SEO research, writing outlines and drafts, editing, auditing content, and CMS publishing for Fortune 1000 clients. • Demonstrated subject matter expertise in the mortgage, real estate, personal finance and insurance industries.

• Content overhaul specialist and writer/editor for Drexel School of Computer Science and Redlands School of Business. • B2C copy writer for health care, finance and education clients. Writing projects included radio ads, EdTech videos, blogs, case studies, microsites, and print resources.

• Created B2C sales collateral for multiple healthcare clients. Marketing materials, webinar creation, web content, presentations, email templates, blogging and more. • Developed marketing materials for Medicare Advantage, Independent Living and PACE programs. • Collaborated with C-Suite and Sales to create consistent messaging and branding.

Developed new web content for patient facing information pages for clinic locations in Phoenix, AZ and Jacksonville FL.

• Performed segmentation analysis leading to a 200% increase in open and click-thru rates. • Initiated text marketing program using Slicktext.• Optimized SEO, rebranded, and rebuilt the company blog.• Marketing automation, designer, content creator, e-mail admin, and more.

• Managed all content marketing projects for a $50m health and safety company. • Content creation for whitepapers, social media presence, digital magazines, and eBooks. • RFP generation and creating supporting marketing materials.

• Content strategy execution for clients in the entertainment, finance, healthcare, construction, and insurance industries.• Lead content writer for multiple channels including infographics, social media, B2B and B2C marketing, blogs, guest blogs, CTAs, eBooks, Wikipedia pages, and more.) • Built employee training resources including written manuals and video tutorials. • Analyzed inbound marketing performance and made strategic recommendations leading to a 10% increase in conversions.

Wrote monthly web articles on a variety of health care topics based on interviews with physicians and other health care professionals.

Content writer and editor for all marketing facets of a software company focused on Health Care, Insurance and other people-based industries.

Worked with national health insurance company. Wrote communication materials for client facing print materials, local press and web copy. Copy editor for internal policy initiatives.

• Project manager and director for graphic design teams to support online campaigns using Adobe CQ5 to manage banner ads and web links. • Used Adobe Omniture to provide weekly campaign analytics reports. • Content creation and SEO copy for Sears/Kmart brands including Kmart.com, Kmart Puerto Rico, SearsPR.com and Sears International.

• Initiated and developed integrated social media strategy for an award-winning theatre company leading to a 300% increase in social media footprint and a 7% increase in revenue.• Coordinated marketing campaigns for social media, direct marketing e-mails and print media for nationally recognized theater.

Wrote trade show scripts and presentation materials for national trade shows and other corporate events