Phil Mann Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, Us

Leading Supply Chain accounts to full-stack marketing success.

Lehi, Utah, Us

Achievements:🟢 Increased KPIs 43% in the big data/B.I. spaces for held sales-qualified meetings🟢 Supported growth from $3.2MM to $9.3MM total pipeline🟢 Created lifecycle management of 7 decision-maker/influencer roles, 3 ICP personas leading to 146 opportunities in 202 days🟢 Managed strategy & budget of $1MM PPC deck. CPM down 60%, CPC down 81%, CPA down 20%, and CRO increased 3% MoM🟢 Creation of multi-funnel, multi-touch attribution marketing mix🟢 Oversaw Marketo, SFDC, Hubspot, ZoomInfo, 6sense technologies for ABM, net-new acquisition, qualification and retention🟢 Originated new content-marketing strategy from keyword research to SEO optimization, leading to over 1,000 improved keyword ranks and acquisition of 53 top-10 non-branded keywords.🟢 Authored high-performing web, email, display, webinar & whitepaper collateral🟢 Hosting up to 12 events per year for Data VP and CIO/CTOs to network and actively engage in our data-enablement community🟢 Maximized investment in tradeshow/summit attendence, leading to an average of 25 qualified opportunities per event

Atlanta, Ga, Us

⏺️ Assisting the acquisition of Reliant Technology by Park Place Technology. ⏺️ Building out a first-touch and last-touch custom first-party cookie implementation across the site.⏺️ Refining of multiple ACF fields and code to improve and add further dimensions to an important SEO database.⏺️ Resolving on-going issues with PPC attribution.⏺️ Writing high-level technical content appealing to specific personas.⏺️ Establishing, editing or decomissioning Hubspot, Salesforce, SalesLoft integrations, workflows and permissions.⏺️ Competitive analysis presentations on industry-wide trends.

Atlanta, Ga, Us

ℹ️Tech third-party maintenance of enterprise server and storage hardware.🔵 Led strategy and new-business acquisition for data center services and sales🔵 Increased close-won margin from online sources by 24%, lead-flow by 31%, new users by 26%🔵 Originated ICP personas and verticals, creating deep, valuable content positioning the company in thought-leadership, expertise, and customer service around ITAM pain-points, opening up a floodgate of new leads.🔵 Managing the lifecycle and lead-generation across the buying journey of all audiences with ROI/CPA analysis, leading to a reduction in spend an increase in MQLs.🔵 Launched PPC Ads (Google, YouTube, LinkedIn, Facebook, AdRoll) – managing a team of PPC experts to retain share of voice, drive lead flow.🔵 Turned email marketing profitable – both prospecting from cold leads to re-engaging current leads at all lifecycle stages. Creating personalized and effective out-bound email to improve open rates by 20% and CTOR by 30%.🔵 Revamped organic / SEO Marketing – Finding keyword gap and overlap to best create and organize content based on search queries and intent. Overseeing and management of editing and writing of blogs and cornerstone content.🔵 Launched new site, new ticketing/ITAM system, new ABM strategy.

Atlanta, Ga, Us

ℹ️ Working freelance contracts to help small businesses achieve their goals in SERP ranking; PPC ROI; and, on-and off-page SEO best practice, both technical and content.Clients include:❇️ Laboratory & Biosafety Systems Inc❇️ Total Green Services, TGS❇️ Refuse to Do Nothing Charitable Organization❇️ A chartered MCIPD Workplace Mediator and HR Consultant❇️ A small Georgia-based arts organization❇️ An entertainer on the Twitch streaming platform

Savannah, Georgia, Us

ℹ️Print and Design company specializing in company full-stack branding🟣 Pioneered new outreach strategy and increased subscriber count by 20%🟣 Led email marketing optimization: doubled open rate, CTR raised by 136%🟣 Created new CMS, CRM and webstore around eCommerce best practices🟣 Managed in-person sales and networking events with industry contacts🟣 Optimized SEO, SEM and SERP strategy, establishing backlink, affiliate and rewards programs🟣 Oversaw PPC advertising (Google Ads, Facebook, Instagram), with a strong focus on geolocation/geofencing🟣 Led marketing from social media management, design, and copywriting for two locations🟣 Owned content and e-mail marketing, collateral create of blogs, whitepapers, and landing pages🟣 Created bespoke lead capture devices campaignExecution of:- WordPress including CSS, HTML, JavaScript, jQuery, MySQL, PHP, Powershell and Python3 management of databases and UI/UX- Webstore management of product database, SKU lists, price lists, stock and inventory levels, weights and dimensions, returns and refunds, tax and shipping- Optimizing content for SEO and SERP- Pivot to AMP and mobile-first responsive design on web platforms- Competitor analysis- Creating local SEO optimization to better work with Google Maps- Fine tuning Google Analytics events, actions and goals- Planning, writing and delivering on Facebook, Twitter, Instagram, LinkedIn, Google My Business and Pinterest up to 14 posts per week for two different markets and locations- Tracking, analyzing and responding to analytics and cohort data- Organizing and promoting live and digital events, livestreams and promotions- Creating AR experiences with bespoke Instagram/Snapchat filters- Adobe Creative Cloud: Photoshop, Illustrator, After Effects, Premiere, InDesign, Audition, Dreamweaver

ℹ️ Events and Corporate Entertainment Company🟡 Ran full SEO/SEM optimization of site, driving company to #1 on SERPs🟡 Created end-to-end campaigns for digital and print, resulting in 30% uplift of AoV🟡 Owned PPC ads and optimized CPA/CTR by 5% including geolocation/geofence planning and campaign budgetingMajor projects:• A complete re-working of all web materials and e-mail campaigns• Reinvention of a large Google Adwords portfolio of campaigns and ads• New customer generation - Monitoring lead generation mechanisms and passing leads to the sales team - Writing marketing and sales copy for digital and print - Managing CRM documents and automated “chat-bot” auto-responding systems• E-mail campaign writing and planning - Planning, writing and delivering Mailchimp campaigns to audience segments - Managing follow-ups from customer interest• CMS Management (WordPress) - CSS, HTML and Javascript within the WordPress plugin framework. - Minor PHP changes• Digital advertising - Paid marketing campaigns on Google Ads (previously Adwords) - Monitoring keywords for optimum CPA - Monitoring and responding to CTR, CPC, CPM, CPA, and CPV - Manual bid setting and adjustments in response to market trends• Event management - Working with customers to plan and execute event, including for large businesses

• Creating and managing marketing and sales copy for up to 5,000 existing products across 11 departments, plus up to 100 new products per week, • Working collaboratively with the buying, sales and marketing departments. • Creating content-based marketing materials, blogs and journalistic articles for article-based promotion and direct e-mail marketing to over 2 million weekly customers. • Copy to spec and word-count, meeting brand identity, style guide and legal compliance, and then select merchandising opportunities to convert clicks into sales • Ensuring SEO compliance• Audience segmentation-based merchandising promotion and metadata upkeep. • Proud to pioneer and launch the first of their content-based marketing articles, producing several articles and guides every month, which expanded online sales in a new direction for the company.• Working with HTML, CSS, Bootstrap CDN and Microsoft VBA to manage web output and data analysis.

Tel Aviv, Il

Managing the booking, logistics and finances of a small creative company that creates bespoke events for corporate and public entertainment, sell-out national tours and programmes for broadcast media, we have been enthusiastically received by public audiences and private businesses alike, including Google, the BBC and the Comedy Store. We continue to make work and grow from strength to strength.

• Creating campaigns for social media on a small and large scale• Small business “first campaign” management and advice• Large business “viral campaign” and PR amelioration • Copywriting with a specialty in social media• Pitches and presentations for Eunoia and their clients • Collaboration with designers to create campaigns to drive sales.

• Booking shows and managing events, up to 700 per annum• Back-office calendar planning of events and social media• Lead generation through social media• Promotions through social media and email campaigns• Delivering training to new employees.• Co-authoring business plans for new ventures with the business owners to capitalize on a Town Centre Improvement Scheme, constructing two shop-fronts on Balham High Street, London SW12 to create 40 new jobs and increase turn-over 320% - this was achieved exactly on target, on time and on budget, more than tripling the size of the company successfully.

Managing a team of up to 20 people on a strict budget and timescale as each issue had to go to print nightly, this would require regular management meetings and on-the-fly assessment of productivity; work-flow management to supervise the editing and proofing of articles throughout the work-flow system and database; designing of templates and layout software and hands-on layout and design (Adobe Photoshop, GNU Image Management, Microsoft Word, Adobe InDesign).Working with young people in a mentoring and instructional capacity to encourage them to engage in literary and artistic criticism and to coach them in writing articles – this would also involve organizing a nightly social event to encourage attendance and facilitate discussion.

Managing a large, international playwriting competition taking in submissions from all over the world and co-ordinating the reading, longlisting, shortlisting and prizes for winners. Fundraising and sourcing prizing, flights and professional rehearsed readings for the winners.

Peterborough, Gb

As a youth worker delivering programmes to young people in Peterborough focusing on socialinclusion, personal welfare and responsibility, the role featured:• Delivering theatre-in-education workshops to primary and secondary schools; consisting of awhole-day event involving performances, story-telling, poetry, forum-theatre and lectures,culminating in an interactive participatory event.• Leading a drama class for young people aged 9-15 for four terms covering a range ofperformance styles on theatre and flm at a major city venue.• Youth Worker and Drama Coach, Bushfeld Community College, Peterborough• Tutoring the group for three years as an after-school drama session, culminating in variousperformances across Peterborough.• Youth Worker and Drama Coach, Interface Teatre Company• A large-scale young person’s theatre company, with secondary focus of including LGBT anddisadvantaged young people in activities with other young people aged 11-19

Ba Acting And Contemporary Theatre, Drama And Dramatics/Theatre Arts, General

Ba Contemporary Theatre, Professional Training