-Engaged with multiple clients to understand their video marketing requirements & consulted them to improve their marketing strategies-Worked closely with the Product team. Identified customer needs and contributed to identify new features for the video intelligence platform-Extracted large datasets related to videos & channel viewership for video marketing analytics-Segmented content consumption by geography, demography & sentiment to suggest targeted marketing campaigns… Show more -Engaged with multiple clients to understand their video marketing requirements & consulted them to improve their marketing strategies-Worked closely with the Product team. Identified customer needs and contributed to identify new features for the video intelligence platform-Extracted large datasets related to videos & channel viewership for video marketing analytics-Segmented content consumption by geography, demography & sentiment to suggest targeted marketing campaigns. This helped in reducing the marketing cost by 30% for various brands across FMCG, automotive & finance sector -Created content evaluation reports for the clients. The reports included industry-wide analysis of engagement metrics like viewership, watch-time, repeat behaviour, an so on- Analysed Google Analytics data to optimize SEO, SEM, and online acquisition campaigns-Prepared competitor analysis, market trends and industry insights report for brands and agencies Show less