With over 25 years of work experience in various industries, I am a versatile and adaptable leader with a passion for brand strategy, marketing, and consumer behavior. I have a master's degree in behavioral economics, which helps me understand how people make decisions and what motivates them. I am currently looking for new opportunities to apply my skills and expertise in various industries, where I can help create value for both customers and shareholders.In my most recent role, I was the VP and GM of the Coffee, Aseptic, Ready-to-Drink, and Tea (CART) business unit at TreeHouse Foods, a leading private label food and beverage manufacturer. I was responsible for the strategic direction and financial performance of five sub-categories, managing a multi-million dollar net sales portfolio. I oversaw a cross-functional team of marketing managers, commercial planning, commercialization, operations, R&D, and finance professionals, and developed and executed growth plans, new product launches, supply and demand alignment, and customer presentations. While at USAA I oversaw the brand governance and creative development of enterprise-wide initiatives, such as NFL, Academy, and Army-Navy Game sponsorships. Some of the skills I used in this role include marketing campaign development, creative marketing, communications strategy, and marketing automation.The foundation of my general management, branding and marketing experience is the knowledge and experience I gained while at Procter & Gamble as a Consumer Market Knowledge (CMK) manager. In that capacity I conducted all manner of qualitative and quantitative research. I developed an elevated appreciation for the importance of consumer understanding, one that is at the core of how I few brand and business building.