Website Specialist
Current• Leverage automation tools to support increased contact engagement and lead nurturing within diverse sales funnels • Implement sitewide and on-page SEO strategy• Eliminated time waste on manual contact management by integrating web-based account services with HubSpot• Develop and implement digital marketing campaigns based on stakeholder goals across five subsidiary brands• Build UTM structure and A/B tests for print and social media advertising campaigns• Direct company-wide SOPs for maintaining client-facing websites across multiple brands and subsidiaries• Identify and guide implementation of ROI-focused tools to streamline company processes and reduce waste