Sharing Happiness!

Providing Sales and Marketing “Go-To-Market” guidance and strategies to clients focused on the emerging/evolving Latin consumers in various US markets and industries. Worked with clients to create brand demand and awareness in Southern California and other dense urban communities. • Partnered with local retailers to establish premium retail outlets in core Hispanic/Latin marketplaces.• Designed distribution and pricing strategies to increase product adoption and sustainable growth rates. • Led the re-branding efforts following several mergers and acquisitions in the financial services/money transfer industry.

Led multiple teams (marketing, sales and product development) of varying size and escalating responsibility. Responsible for delivering approximately $400m gross revenue and setting the sales and marketing strategies for the newly acquired Coinstar Money Transfer.

Profit and Loss responsibility for a sales team of 290 sales people and merchandisers, 16 sales managers, a 211 vehicle fleet, 3 distribution centers and a $116M annual sales plan. • Raised the employee satisfaction scores of an unengaged sales team by 13% by hiring and promoting talented leaders. • Scored 48% higher on the PEPSIco internal audit after improving standards, measures and back office processes.

Responsible for negotiating profitable global agreements with Universal Studios and Sony Pictures. Provided direction to team of over 100 UPS National Account Executives using written and verbal presentation skills. • Drove a 19% increase on a base of $37M with value-added services, despite FEDEX’s offer to lower cost. • Revitalized revenues to $44M within one year by bundling logistic services and product portfolio. • Managed team of elite sales people, specialized in value-added sales process.• Grew underpenetrated Entertainment Industry accounts from $30M to $80M using creative consultative skills. • Scored 92% favorable on the 1999 employee satisfaction index (top 2% in the West Region).Various Sales/Marketing and Operations Roles 1987 - 1998Successfully performed in positions of progressively increasing responsibility, as an individual contributor and team leader; Area Sales Manager, Major Account Manager, District Marketing Manager, Key Account Manager, Operations Supervisor and Sorter