Manny Llerena Email & Phone Number

Acworth, GA, US

Greater Atlanta Area

Dalton, GA

• Managed overall operations of an international aligned dealer network, encompassing 2,000 independent retailers with annual sales of $400,000,000 and highest average sales and gross margins per storefront of Mohawk.
• Transitioned distribution channel from average in performance to highest average annual purchases per storefront, eight times higher than normal open-line accounts, and greatest gross profit dollar annual contribution.
• Increased membership, revenues, and gross profit dollars, while reducing program operating expenses from over $15,000,000 per year to $8,000,000 per year.
• Enhanced Mohawk brand in marketplace, educating dealers as to value of co-branding, generating over $50,000,000 in annual advertising investment from dealer owners at local level toward Mohawk brand.
• Utilized quantitative and qualitative research, market intelligence and trend analysis for establishing data driven marketing solutions.
• Established and maintained integral reletionships with retail experts in a variety of fields to incorporate the strongest mixture of talents on marketing and branding initiatives.

Calhoun, GA

• Responsible for driving and managing all Mohawk's sales and marketing efforts with key accounts like Home Depot, Lowes, Carpet One, Flooring America and Abbey.
• Learned each key accounts business model, their strenghts, their weaknesses and how they go to market.
• Grew revenues to double digits each year of managing national accounts.

Dalton, GA

• Served as director of Mohawk national accounts, calling on Sears, Carpet One, and Flooring America.
• Perfected skills required for negotiating, servicing, managing and growing business with challenging key accounts.
• Won multiple service awards including Sears "Partner in Progress" and Home Depots "Vendor of the Year".

Fort Worth, TX

• Promoted to corporate offices in Fort Worth, Texas to start new soft-surface division. Managed the entire process required for the implementation of new product departments in 500 stores. Held responsibilities for.
• Became master negotiator with all business partners in procurement, visual merchandising, marketing, advertising and promotions.
• Able to successfully guide retail sales team to adopt to sale and service, a totally new product category.

San Diego, California

• Developed new market opportunity for Color Tile in commercial/builder division.
• Opened new product opportunity in soft floor covering by introducing carpeting to the sales assortment.
• Began marketing to new category of customer, from traditional residential to builder/commercial.

San Diego, CA

• Managed entire operations of 50 stores in the California market, overseeing sales and profits of $50,000,000 business.
• Refined all leadership skills required for large scale business; motivating 200 employees and continually growing sales and profits in challenging California marketplace.
• Perfected how to market to diverse group of customers and income levels. Established platform of meeting the needs of an ever-changing female consumer.

Bachelor Of Arts, Applied Business Anthropology

Master Program, Anthropology