As a Strategic Executive Leader, I have directed and evolved the sales and marketing organisation for a well-established property investment services company. My most notable accomplishments are listed below: • General Manager for all company's administrative and financial operations to ensure operational excellence and high revenue generation. • Spearheaded the complete sales lifecycle from market research to prospecting, contract negotiation, and account management to drive organic sales growth and business expansion. • Strengthened online presence and brand awareness by launching engaging and effective digital and traditional marketing campaigns. • Solely closed 300+ property sales deals and achieved a 72% personal close rate by leveraging strategic thinking and client engagement skills.• Effective People Leader for sales team mentoring and leadership to facilitate achievement of 58% average close rates and generate 15-20% higher income year-on-year. • Returned to profitability a declining business during the COVID-19 pandemic by revitalizing existing client relationships and referrals and leading the complete sales lifecycle.

As the Trusted Partner to the Chief Executive Officer (CEO), I have led and expanded the global sales and marketing function for a well-established property development company. A small selection of my accomplishments: • Developed and executed effective pricing strategies, sales initiatives, and marketing campaigns to incrementally grow sales, revenues, and profit margin. • Augmented sales and marketing initiatives by integrating market trend insights of local, national, and international markets. • Principal Company's Representative for strategic investment opportunities promotion to high-net-worth investors in Australia, China, and Singapore. Managed the development cycle from funding to acquisition, sales, and marketing. • Instrumental Leader of the strategic sales and marketing program for an 11,000-home residential estate in QLD with high sustainability values through retail and infrastructure projects. • Championed and pitched a large-scale land development proposal to create an environmentally sustainable community in Ipswich with home, land, and electric car packages, securing $100M and establishing a pipeline of 30 investors. • Created and launched an effective sales strategy for two apartment developments within the project.

As a Key Member of the Executive Leadership Team, I have led and streamlined the group-wide sales and marketing operations. A few notable accomplishments are listed below: • Pivotal Sales Leader in national and international markets, including China, for lead generation, channel expansion, and sales growth. • Principal Strategist for sales channel partners establishment in key cities and capability building through strategic leadership and training. • Directed the selling of a 180-lot subdivision project in Mernda by leveraging exceptional sales leadership and planning skills. • Championed a new investment model that facilitated the turnaround of a loss-making business to a profitable one. • Solely closed 25 property deals in a single transaction and 17 deals in another transaction. • Rebranded the company from the ground up to a full suite of innovative brand assets and collateral. • Created investment opportunities for partner clients and channel partners. • Co-led the provision of a 3000-lot subdivision project in Rivers Run (Deanside) by leveraging strategic and operational leadership skills. • Led the development of an innovative wholesale investment model, facilitating the pre-sale of up to 60% of new residential communities' pre-launch.