We help unlock subscriber growth for newsletters companies and creators with paid ads. | Clients like Ben Meer, James Clear, Dan Go, Mark Manson, Market Briefs and more.

Managed a team of three that contributed to 106% YoY growth in ecosystem newsletter subscribers.→ Managed a paid acquisition team that grew Workweek's creator newsletters to over 550k+ subscribers through paid acquisition strategies. (~270k upon entry in role)→ Created data review processes that resulted in target CACs being beaten by 30% on average during tenure→ Managed the allocation and execution of $2M+ in paid ad spend→ Led the data inputting processes for yearly subscriber forecasting and came within 10% of forecasted numbers across Jan-Sep 2023→ Built lifecycle marketing journeys for automated subscriber churn of newsletters→ Created CRO roadmap and spearheaded the execution of all A/B tests that led to a 49.5% avg conversion rate

Deployed $10m/year paid acquisition budgets that drove 2M+ newsletter subs across multiple newsletters.→ Helped grow Morning Brew's daily newsletter to over 4M+ subscribers by utilizing paid acquisition strategies, organic gated content, and partnerships.→ Optimized all paid acquisition channels to achieve target CACs while focusing on engagement levels in subscriber cohorts.→ Contributed to experimentation process to achieve a 30%+ avg conversion rate across landing pages→ Worked with product/engineering teams to activate conversion-focused features across web pages→ Used Looker and Heap to provide deeper insights into the performance of paid acquisition channels→ Worked with team to create processes for influencer marketing logistics to achieve efficient ROI on 6-figure monthly budgets.

Collaborated with various account managers and built value-based relationships with clients. → Worked closely with account managers on day-to-day client support and building of value-based relationships → Assisted in project scheduling and processes across client services including SEO, copywriting, social media content, design, and website development→ Documented all client interactions into Jira and flagged any potential issues to account managers→ Spearheaded social media engagement project resulting in a 44% increase in engagement across various client accounts→ Produced real-time content based on client inquiries and resolved any issues brought to attention for various products