Manny Rumao Email & Phone Number

Lincolnshire, Illinois, Us

Appleton, Wi, Us

Responsible for profitable growth and strategic vision of a $300M P&L within the Commercial Solutions Division that focuses on DIYers and small/medium size businesses where welding is a key function of their day-to-day operations. Manage a cross-functional team of engineers, product managers, finance, operations, go-to-market and sales team members to ensure we craft a long-term sustainable and profitable growth strategy while defending and growing at 28%+ Operating Income. We start with understanding customer pain-points to develop differentiated products, protected by appropriate IP, and with the help of channel partners and optimized digital marketing ensure our presence whereever the customer chooses to research, compare or purchase welding products.

Appleton, Wi, Us

Demand creation by designing and executing a consistent customer experience framework for our Channel Partners, Sales Teams and internal Business Units, by adapting to the evolving path(s)-to-purchase of the customers. Provide strategic marketing direction to the organization and to channel partners based on anticipated changes in customer buying behaviors as well as latest in marketing technologies and trends ensuring MillerWelds.com continues to be #1 site in the welding industry. For 2020: 8% growth in traffic & 11% growth in where-to-buy clicks. Oversee central marketing functions namely, channel marketing, market intelligence, CRM, Web & Social media, Brand management, content strategy and customer engagement events.  Guide marketing teams within each of the 8 business units in effective product life-cycle management and go-to-market strategies specific to their target audience and market verticals. Create and provide the messaging framework to the business units, to ensure we present ‘one’ solution vs. multiple products/brands to every decision maker within our target customer organizations from shop floor to the top floor.

Appleton, Wi, Us

Demand creation through digital avenues in the fragmented market at the base of the pyramid by adapting to customers’ evolving path-to-purchase and channel preferences based on regular end-user research.  Implemented a single cohesive go-to-market approach that spans multiple de-centralized divisions across Miller Recommended changes to channel partners based on research that allowed them to grow +16% and not only meet our annual goals but also built long-term trust and preference vs. our competition Devised a tool to optimize product promotion to end-user and predict the anticipated ROI based on incremental sales lift and rebate dollars.

Kohler, Wisconsin, Us

SCOPE: Direct the transformation of Projects & Specification channel to expand channel influence on architects and designers, specifying engineers, hotel companies, hotel owners, high-rise developers, construction companies etc. 14 direct reports including matrixed global sales organization and cross-functional support team. Report to President, Global Faucets business. Merged individually-operating regional sales teams into single cohesive global sales team to increase influence and revenue. Improved capacity to win specifications for plumbing products, generators and decorative products through design and launch of enterprise global strategy and forming a key influencer network. Achieved sales goal for 15%+ growth in 2016 and 2017. Developed web-based central project tracking system enabling improved sales pipeline management and seamless global collaboration for the 100+ sales members in channel based on real-time data. Established center-of-excellence at HQ for global product knowledge, regulations, supply chain, sales operations and BI as hub between global teams and various businesses of Kohler Co.

Kohler, Wisconsin, Us

SCOPE: Charged with market analysis and launch of portable power equipment line, including generators and pumps, from ground up, leveraging earlier Kohler engine launches. Led team of 4, reported to VP/GM Residential and Portable Products. Accelerated the launch of 11 commercial-grade generators and 4 pumps in less than 2 years through insightful market analysis, leverage of existing industry expertise and strategic influence management. Forged an integrated channel marketing plan covering traditional distribution, e-tail, retail, direct marketing and social media resulting in a successful launch and product placement. Exceeded sales target and Beat industry leader (Honda) in Consumer Reports Ratings in year one of launch. Products included the world’s first electronic fuel injected (EFI) generator and innovative solar-powered generator (Kohler enCUBE). Achieved favorable inventory position for both Kohler and entire value stream through delayed differentiation baked into product design maximizing channel and end-user customization. One of 20 global executives selected for 2014 Kohler’s Leadership Forum (KLF), a week-long development program for executives.

Kohler, Wisconsin, Us

SCOPE: P&L responsibility for global commercial and consumer-grade sub-15 horsepower engine families. Managed 1 market analyst and reported to Director Marketing. Advanced from an Intern in 2004 to Sr. International Product Manager in 2011, contributing to Kohler Engines’ International revenue growth from low single digit to mid-teens. Led diverse US and Chinese cross-functional team of industrial designers, engineers, operations, finance, sales and marketing, to successfully launch 2 engine families while meeting development budget and schedule. Crafted and deployed go-to-market strategy with close collaboration with sales team and channel partners (current and new) that led to a successful product launch despite mature product category. Improved profitability, delivery, and reduced spec proliferation based on post-launch sales analysis and feedback from field. Selected to participate in 2012 class of Kohler NXT, a development program for high potential managers.

 Led a 24-member cross-functional team in complete design and launch of a fully-automated capsule-filling machine, closing a critical product gap and expanding market penetration through profitable growth. Reduced cost to entire supply-chain by 9% and increased bargaining powers through initiation of program involving suppliers and customers early in product development, collaborative planning, and forecasting.

Mba, Marketing & International Business

Bachelor Of Science - Bs, Mechanical Engineering