Where to begin, I find myself at the intersection of design, culture and marketing. I am passionate about businesses that want to create a change. My work often involves : brand strategy, visual identity, copywriting and motion graphics.I started as a graphic designer intern back in 2018, and gradually gravitated toward branding and strategy. I love beautiful visuals and artistic expressions, but more than that, I'm focused on doing work that is meaningful and intentional.Starting my experience as a creative director in 2022 took me through wild waters. It has helped me broaden my skills and perspective way beyond graphic design because we worked on various kind of projects : producing tv commercials, writing for scripts and scenarios, crafting concepts for an airline company, designing customer experience and art directing.I believe in a communication built on empathy, in an advertising without interrupting and creating work that matter.Two years ago, I started a podcast (which is still unnamed by the way) on design. In a sense, that's my way of giving back to the community. We talk about the business side of design, some behind the scenes of our work and our philosophy at Makers studio.I'm striving to produce work that is meaningful to the client but also to me, because I am convinced that great design always comes from personal engagement. We produce our best work when we're genuinely passionate about the intention.