- Responsible for financial planning, treasury management, and overseeing all the group's activities and investments; - Successfully led the internal restructuring of the group into its current asset management, consultancy and credit branches;- Efficiently implemented new governance framework, compliance and risk management guidelines, strengthened management control, enhanced accounting and audit quality and improved overall standards for management, financial and regulatory reports to shareholders and the Securities and Exchange Commission of Brazil (CVM);- Created methodology to reduce the amount of subjectivity and intuition for evaluating expected performance and ranking different content assets (films & TV shows); - Implemented new contract management system and trained personnel for better tracking net proceeds generated by invested assets, increasing revenue collection and accelerating return on investment;- Successfully carried out private equity investments and divestments; - Contributed to expanding the group's influence and building new connections in the capital and media & entertainment markets.

- Responsible for the operationalization of Funcine Minas Gerais, in which the Minas Gerais economic development company (CODEMGE/CODEMIG) invested BRL20,000,000.00;- Efficiently prospected, analyzed and selected potential venture capital investments; nevertheless, the fund was liquidated before making any investments by state decision after a change of government.

- Responsible for representing the shareholder Investimage 1 Funcine;- Set the overall business strategy, selected and supported management; - Efficiently coordinated and monitored the production company's activities.

- Responsible for developing and managing entrepreneurship training programs for innovative, creative and cultural businesses in the state of Minas Gerais;- Effectively set up new strategic partnerships and strengthened relationship with sectoral players;- Created the Minas Gerais creative content market;- Established and managed Minas Gerais’ creative industries development agency alongside the National Bank for Economic and Social Development (BNDES), the federation of industries and the government of Minas Gerais; the sum invested in the project reached BRL40,000,000.00.

- Responsible for managing and developing the IVECO account;- Successfully led advertising campaigns and executed the client's internal communication strategy in Brazil.

- Effectively produced branded content for domestic and international clients such as PepsiCo, JBS, Banco de Chile, the Brazilian government and Unimed.

- Responsible for assisting the production, adaptation and translation of advertising content for SC Johnson in the EMEA region;- Successfully managed multiple suppliers and production timelines in South America, Eastern Europe and the UK;- Efficiently ensured content delivery in more than 35 countries.

- Responsible for assisting the distribution of Brazilian films in France;- Responsible for assisting the sales of Brazilian films in Europe;- Launched in France "O Mar de Mário", about the Brazilian film director Mário Peixoto, awarded at the 43rd Brasília Film Festival.

- Responsible for assisting the production of the channel's own live and recorded programming.