Boda Manoj Kumar Email & Phone Number

Bengaluru, Karnataka, India

Remained an integral part of the Growth Science team for a leading online video hosting platform--> Performed customer funnel analysis to address pain points in the customer journey, enabling experiments to improve the customer experience--> Identified the customer segments based on their content consumption pattern which helped in identifying up-sell and cross-sell opportunities--> Built a cost tracking framework for multi-month discount offer marketing programs to monitor spending and ensure alignment with the budget--> Developed multi-touch attribution models to accurately assess the impact of growth marketing efforts.--> Evaluated marketing incrementality which helped in budget planning future campaigns.--> Conducted regular trend analysis to identify any anomalies and deep dives to identify the root cause for change in trends--> Trained and mentored 2 new joiners in the team on growth analytics

Bengaluru, Karnataka, India

For a leading online video hosting platform--> Worked on key Growth Science projects for various subscription products with focus on driving paid subscribers growth--> Worked on projects across the entire growth funnel, including product analytics, headroom analysis, audience targeting, acquisition, campaign analytics, retention, re-acquisition, up-sell and cross-sell strategies--> Conducted foundational analysis to understand the product's nature, it’s value proposition, and it’s total addressable market--> Identified high-potential audience segments who are more likely to purchase the product and targeted them with marketing ads, resulting in improved conversion rates--> Performed extensive descriptive analytics on completed campaigns to gain granular insights and learnings, enhancing future campaign launches--> Conducted behavior analysis on existing customers to identify features driving retention, which helped in designing retention campaigns around these identified features--> Developed a comprehensive end-to-end reporting infrastructure (data pipelines and dashboards) to track marketing campaign performance and monitor KPIs against OKRs.