• Validating and providing insights for website analytics for Intranet, Yammer and Broadcast center emails.• Analyzing data from Google Ads, Linkedin Paid campaigns• Validating the data from SQL views to Adobe Analytics data, to maintain consistency in data visualization.• Implementing the Adobe Launch solutions for email campaigns and internal website.• Analyzing the campaign performance across different channels using Adobe Analytics.

• Analyzing website performance data using Adobe Analytics.• Implementing tags to track the different events on website.• Analyzing the clickstream data.• Using Adobe Launch to implement the website analytics• Testing the tags using various tag explorers like Google Tag Explorer, Omnibug, Adobe Debugger, Tag explorer etc., and A/B testing for the marketing tags• Ensuring all the parameter firing on website (Debugging with the developers)• Handling team of 3 members in the project (tracking and assigning various projects)

• Analyzing website performance data using Spotfire and power BI.• Setting up campaigns using adobe launch for Adobe Analytics analysis• Data analysis of Marketing team (Traditional Marketing), Bidding Analysis, Customer Retention

• Analyzing website performance data using Spotfire and power BI.• Setting up campaigns using adobe launch for Adobe Analytics analysis• Data analysis of Marketing team (Traditional Marketing), Bidding Analysis, Customer Retention

• Analyze and report data trends and be able to share that information with stakeholders and apply it on business side with security• To extract, manipulate, analyze data using Python and BI Tools (Analysis for Office and Power BI used for HR analytics).• Building Power Queries to automate work process of several steps for Monthly and daily reports and visualizing data using Tableau, advanced excel and Power BI, as per requirement.• Took role of data migration to Avature (Extraction and cleansing data) from requirement gathering to migrating from Taleo, by analyzing of recruitment need in Avature and helping recruiters to understanding data points.• Implemented Adobe Analytics solutions across HR domain to understand the career section performance using Adobe Launch• Evaluated consistency and importance of different business intelligence data against needs to determine optimal courses of action.

• Analyzing the Marketing campaign data through Google Double Click Bid Manager and Google Double Click Campaign Manager• Processing the data pulled from DBM and DCM.• Preparing the Pacing performance, based on the budget allocated and spent amount.• Converting the data into information, making actionable insights to the Client• Visualizing the data using Google Data Studio, Advanced excel and Google Sheets, as per the requirement.• Extracting the data using SQL queries and turning into meaningful data with insights

• Data modelling knowledge with joins on multiple tables and creating new connection of tables.• Creating Events & Properties in Adobe Launch• Building dashboards and website performance metrics using Adobe Analytics (Omniture).• Develop and publish standard or custom PowerBI reports summarizing business data for review by stakeholders. Managed quality assurance program, including on-site evaluations, internal audits and customer surveys for service provided