Heading the sales & marketing of the organisation. Responsible for the sales of Diesel Generators, Mobile Lighting Towers in the state of Bihar, Jharkhand & CG. Dealer network expansion, correction and modification, ATL & BTL activities planning and execution through the sales and marketing team. Strategy to enhance lead, conversation ratio and market reach.Responsible for market share of the geography.Identifying the manpower requirements, appointment process, onboarding.Making a strategy to get the desired outcomes from the team by implementing the required KPI & review mechanism.Allocation of budget for various activities including digital marketing programs and reviewing them for any modification or additions as and when required.

Handled West Bengal branch & Greater Punjab branch for JBL, Harman Kardon & Infinity product line. Launched the new business vertical (Infinity) in West Bengal with the on-boarding of 2 new channel partner. Within the span of 5 months distribution reach touched to 250 dealers with a value turnover of 9 Mn for Infinity business. On-boarding of 1 new channel partner in West Bengal for JBL, able to get additional 1 Mn avg. monthly business. JBL distribution reach in West Bengal grown by 45% in year 2020 vs. 2019 Greater Punjab distribution reach grown by 35% in 2021 vs. 2020 Launched super stockiest model in Greater Punjab branch, which gives an additional monthly business of 1 Mn from vacant geography. In challenging pandemic year 2020 ensured the revenue to be at par with 2019 in West Bengal. Clocked a revenue growth of 25% in 2021 in Greater Punjab territory. Launched platinum partner Club (Key Account) program and executed very well with their 100% participation. Well planned ‘shop boy engagement program’ (Top Gun) for ensuring the tertiary of high value SKU from the potential stores. It was executed & monitored very closely with each stake holders and became no.1 branch in India in terms of all parameters like; enrolment, participation, sell-out value and incentive earning. It helped in better tertiary of high ASP SKUs. Resolved the pending issues of territory like, trade scheme settlement, manpower incentive settlement, service related issues, accounts related issues. Also made some necessary changes in system & process to get this trade hygiene better.

Branch Manager at Gibson Innovations India P Ltd., handling Orissa , Bihar, Jharkhand Branch for Philips Audio Segment.

 Developed new product placement mechanism for the channel, which includes making retailer & category wise placement plan, incentivizing the team, demo & display activities, channel schemes Formulated marketing plan for the branch mainly during festive duration with budget proposals. Negotiation with vendors for hoarding, signage, print ad & executed all these successfully. First time in East region hoarding been installed in all states of OBJ. Successfully managed the additional role given by management as Regional Manager- East region. Handled team size of 10 people  Closely monitored and corrected the customer service operations for better service delivery. Achievement of 115%+ of annual operational plan for 3 consecutive years. Attained the territory within 2 years with 100% cash sale (channel partners on CD), 100% clean & clear channel (channel hygiene).

Channel development & management,Launched GSM service in assigned territory.Launched & made the Tata-HUL tie-up successful.brought our position in no. 2 in a span of just 1 n half year.