For over 12 years contributed in building Eicher Brand, consistently playing significant role in driving various strategic initiatives, Brand campaigns , growth in ETB businessResponsible for driving key Marketing initiatives towards increased market share and No. 1 Position in LMD range of trucks. East Business and weak market Growth strategy for developing East business in HD & LMD trucksBrand Manager, agency handling, ATL and BTL, International Business marketing communication support etc. New Product Introduction “P9103 Mid premium global truck project” –GTM strategyAchievements• Achieved over 200% sales Growth in Heavy Duty Trucks Business growth in East market • Achieved over 150% Sales growth in East Sales of LMD vehicles and activations of 25 new market in East • Became market leader in HD mining tipper with innovative marketing activities, customer connect win back program and breakthrough in key segments • Executed Bus campaign and established Safety association with Eicher School Bus with ATL activities and high level market activations • International exposure- worked with VOLVO Group Global team, visited countries such as Japan, Malaysia, Thailand, Sri Lanka, China, UAE etc.• Accomplished Eicher Brand refresh projects in VECV and brand platform rollout• Conceptualized and executed immersive customer experience Technology event – first time in CV Industry• Successfully handled large scale events Auto Expo 2012 2014 and 2016, Excon 2013, 2015 and 2017, International Dealer Conference, International Investor Summit etc.• Created over 80 Smart Network setup for Eicher entry range of trucks• Created customer experience and plant visit projects for memorable customer experience in VECV

Played an important role in Murugappa Group's BSA Motors launch of electric scooter business in Marketing, PR, Business Development, Brand and Communications.Key Responsibilities • Electric scooter introduction by Murugappa Group in South India and later on PAN India through customer and media Launch • Appointment of Channel partner and onboarding them • ATL and BTL - Planning and conceptualizing marketing campaigns in collaboration with the sales team. • Advertising – Designing, advertisement and POS, creative work and managing media and ad agency. Achievement - Successfully introduced electric scooters in Chennai and later on PAN India, in-film placement, celebrity endorsement, Chennai Open, Auto Expo 2010, International Trade Fair- Established BSA Motors as preferred electric scooter by customer and media launch extensive ATL and BTL activities

Handled Brand and communications, Media planning and buying, New product launches and Auto Expo Events planning and execution.Brand Management • Managed Skoda Fabia, Octavia, Laura & Superb brands, handled Digital marketing, film making and product shoot.• Development of communication strategy, advertising campaign, media planning and marketing collaterals.• Designing agency brief and day to day agency handling for various work, roll out of marketing campaign, preparation and monitoring of marketing budget in conjunction with the business plan.Go To Market • Introduction and launch of Skoda Fabia in 2008 – managing all key aspects of Go to Market approach of Skoda Fabia.• Brand strategy, positioning, segmentation, Launch strategy, brand communication, post launch plan.Events and promotion • Handled Auto Expo in 2006 and 2008.• Brand building initiatives, demand generation activity, key customer events, dealership inauguration etc. • Dealer marketing activities in west and north region.Market Research • Brand positioning syndicated research and Brand health track.• Product cleaning and various Focused Group Discussion.• Customer satisfaction survey to obtain regular customer insight.Achievement • Introduction of Skoda Fabia in Indian market – managing all key aspects of GTM stragey and implementation of Skoda Fabia, communication strategy, messaging, ATL and BTL activation and launch in Auto Expo 2008

Handled events and promotions of Kinetic scooters mainly Kinetic Nova for brief period as Officer Events (Jul 2005 to Dec 2005)Event Management • New product launch –planning, designing and execution multi city launch events for Kinetic 4S, Kinetic Nova etc. promotion through multi city launches. • Dealer meet – managing dealer meet and showcasing upcoming products.Sales Promotion • Effective roll out of sales promotion activities at national level through regional team at the dealerships.• Planning and organizing various customer contact programs, test ride activities and exchange mela etc. Achievement • Accomplished the launch of Kinetic scooters in a short span of time

"Market Research on Brand Positioning" for Veedol’s "Take Off 4T Plus andTurbostar" with Tide Water Oil Company India Ltd. Research methodology, designing the questionnaire and meeting the sample size as verified. Understanding their knowledge of the brand, quality and other key areas that influence buying decision. Prepare report and recommendations with action point.