Manoj Kumar C Email & Phone Number

Puttur, Ap, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

•Develop and execute yield management strategies to optimize revenue and inventoryutilization across programmatic advertising platforms.•Analyze and monitor key performance indicators (KPIs) such as fill rate, eCPM, and yield toidentify opportunities for revenue growth and operational efficiency.•Collaborate with demand partners and supply-side platforms (SSPs) to negotiate andoptimize pricing and ad placements.•Implement pricing models, floor prices, and deal structures to maximize revenue whilemaintaining a balanced supply-demand relationship.•Conduct regular analysis of programmatic data to identify trends, patterns, andopportunities for campaign optimization.•Utilize programmatic tools and platforms to forecast inventory availability and managedemand allocation effectively.•Monitor and manage ad quality, ensuring compliance with industry standards and brandsafety guidelines.•Identify and resolve technical issues related to ad serving, discrepancies, and trafficking toensure smooth campaign execution.•Collaborate with cross-functional teams, including sales, operations, and analytics, to alignstrategies and drive revenue growth.•Stay updated with industry trends, new technologies, and best practices in programmaticadvertising and yield management.•Resolve Google Ad Manager policy violations and troubleshoot test pages to maintain siteintegrity.•Provide day-to-day reporting to track performance metrics and identify areas forimprovement.