I am a Category Head at Kaff Appliances India Pvt. Ltd., a premium brand of Built in kitchen Appliances, Hardware & Accessories. With over 25 years of experience in sales and marketing, I have a strong expertise in building materials and consumer durables, especially in the bathware, modular kitchens, and kitchen appliances segments.In my current role, I manage the category of sinks, hardware, and kitchen accessories, and oversee the sales operations and strategy. I also lead and train the sales team, and expand the network of dealers, distributors, and retailers. My goal is to increase the market share and revenue of Kaff Appliances, and to deliver customer satisfaction and loyalty. I am passionate about creating value for the customers and the company, and I always strive to achieve excellence and innovation in my work.