Manoj A Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• Planning and execution of regional trade promotion, activity design, region adaption & market implementation• Leading trade programs, brand assets, marketing activations, consumer promotions, events, and associations for both off trade and on trade market• Designing regional trade schemes in line category activities, key thrust areas etc. for maximum extraction & effective usage • Region Planning, Team cascading, Target setting, analyzing performance, Action standard evaluation & Closure of activities• Commercial Controls - Trade spend budgeting, Deployment of category budgets, Analyzing trade scheme effectiveness & actuals closure

Bangalore Urban, Karnataka, India

• In-depth understanding of different flavours of the spirits business related to the portfolio• Worked on launching Roulette premium whisky in the Indian market• Currently working on developing & launching a new whisky brand which takes its place in mid-premium segment and is likely to be launched in Q3 FY’22 pan India• Defining consumer archetypes by blind test and purchase behaviour, collating product and pricing insights through consumer research • Diligently studying sales trends and planning on ATL & BTL activities• ATL and BTL plans execution in the market and follow ups • Monitoring competitor performance analysis of their prices, sales, method of marketing and distribution on monthly basis • Tracking and measuring initiatives in both On and Off premise to determine lifting and the ROI on the initiatives.• Administering the effectiveness of brand communication, trade & consumer promotions and overall brand health by conducting variance analysis

Bangalore Urban, Karnataka, India

• ATL & BTL activations Planning with proper route map• Conducting workshop for sales team for better understanding of brand and its plans for the annual year• Managing brand activations in market with regular market visits• Presentation to the management on research insights through market visits• Prepare monthly reports on sales of brands

Bangalore Urban, Karnataka, India

In performing of key role as my internship to maintain business relationship with existing clients and develop business by getting in new prospects into business. Have learnt a lot being in this role which helped me aware about business structures and functions.

Bangalore Urban, Karnataka, India

Organisation study done at this company was part of my internship programme during my post graduation. The company CEO helped he gain a lot of knowledge about the company process of running an organisation in a practical way of understanding.

Master Of Business Administration - Mba, Marketing

Activities and Societies: Cranium- Business Quiz Managing Business Quiz vertical for CMS Business School.

Bachelor Of Commerce, Accounting And Finance

Puc, Computer Science, A

Activities and Societies: Sports organiser