● Handling end-to-end campaign execution for Blackrock using Eloqua as a platform.● Interact with clients for detailed requirement analysis ● Converting client requirements into functional requirements ● Designing and Development of landing pages/Emails/Forms● Creating and deploying Static and dynamic emails, Landing pages, and Complex Campaigns ● Data Management, Segmentations, Contacts Cleansing, Lead scoring, Lead Nurturing, Campaign Management, AB Testing, Custom Data Object, Program, Program Builder, and full strategic Reporting

Hands-on experience in Mailchimp and SAP Emarsys Customer Journey and Engagement Email Automation. Successfully executed, and optimized omnichannel email campaigns to drive customer engagement and conversion. My responsibilities included:1. Identifying the targeted audience and growing our email list2. To help in designing and implementing direct email marketing campaigns3. Creating Marketing Automation Workflows4. Handled Dynamic Content Personalization5. Triggered Email Campaigns6. Segmentation and Targeting7. A/B Testing and Optimization:8. Personalized Product Recommendations

My Roles and responsibilities were1. Conducting Literature Reviews2. Data Collection and Analysis3. Experimental Design and Implementation4. Documentation and Reporting5. Administrative Support