-Responsible for over-seeing all color and material related subjects and development for Tata Passenger, Commercial, Electric and Concept vehicles in India. -Managing and coaching a team of CMF (colour, material & finish) designers based in India. Building & developing creative reach and securing color and material deliverables at certain gateways fulfilling project prerequisites.-Working with defining color and material strategies, offer structure and commonality plans in collaboration with key stakeholders from marketing and product planning teams and Head of Design, UK. -Monitoring general product design trends, lifestyle and social movements of India and Global customer research.-Working with design processes to optimize work efficiency and CMF deliverables.-Responsible for CMF budget work and resource planning linked to cycle plans and property plans.-Recruiting right talent for team and the design group.-Responsible for delivering sustainable CMF designs for multiple Tata electric and advanced project prerequisites from UK and India design.

Responsibilities included, building the right design strategies for the specific markets and managing product life-cycle through various teams and specialists in the design team and other stake holders (marketing, program, engineering, development and purchase). In addition, gathering customer insights & market trends, ensuring product language as per brand strategy. Managing project end to end and collaborating with studios in France, Brazil, Korea and China for best practices and global brand coherence. Defining product vision for the region, offer structure and time plans for development and implementation, mainly in collaboration with important stakeholders (Marketing, Product Planning, Engg, Commercial, Quality). Setting high standards of design deliverables personally and for the team. Ensuring project development in the procured budget. Building strong relationships with internal and external stakeholders to ensure optimal performance.Creative leadership and team coaching, initiating a culture that allows us to be very flexible, proactive and efficient. Ensuring good results with design quality team through guidance and collective support.Challenging the structures in place, establishing new practices and processes, managing creative teams, modelers and engineers to design/develop a range of concept design & production models as well as updating existing product designs.Contribute to new business initiatives and projects and review and communicate the impact on design activities. Ensuring high quality visuals and prototypes for a better communication and wise selection. Presenting work on regular basis at various international internal platforms for global design strategy insights and alignment.Recent projects include electrifying Dacia brand for Europe and Renault in China.Dacia EV (2020~21) / Renault CITY K-ZE (EV China) (2019) / TRIBER (2019) / KWID Ph 2 (2019) / CAPTURE IND (2018) / My Renault App (2018) / KWID Climber (2017)

Deployment of the design strategy for the region and to the suppliers, monitor and play an active role in material innovation in collaboration with R&D in Paris, initiate transversal material expertise and development, organizing design milestones and ensuring quality and timing of the projects.Main projects during the tenure include concept cars Racer and Climber, advance mobility 2025.Renault RACER and CLIMBER Concept (2016) / DUSTER Ph 2 (2016) / Renault LODGY (2016) - Lifecycle Animation / Renault KWID (2016) - Lifecycle Animation / DUSTER Explore Edition (2015) / Renault SCALA (2014)

Defining color and material strategies, offer structure and commonality plans for different car models, this in collaboration with important stakeholders such as Marketing team and Product Planning. Representing Design dept. interests in several India- and international (Japan) meetings influencing the future- and current products. Monitoring general product design trends, lifestyle movements and customer behaviors.Executed many regional mass popular products like Ertiga, Swift, Alto.Maruti Suzuki ALTO K10 (2013) / SWIFT (2013) / ERTIGA (2012)

Project based advanced design work in collaboration with Suzuki motors in Japan. Design strategy to material development and customer research and clinique. Advance CMF - exterior & interior

CMF Design and development. Responsible for all Colour & Material issues and developments regarding localized India Programs.Securing design deliverables at certain milestones, executed with high quality and excellence, where we stretch innovation and challenge the conventions.Maruti Suzuki ESTILO (2010) / SWIFT DZIRE (2010) / ALTO 800 (2010) / A-STAR (2010) / WAGON R (2009)