Emids is a PE backed healthcare technology services company that partners with payers, providers, and tech enablers to deliver innovative digital transformation services. Emids specializes in digital engineering, product development, data analytics, and consulting services tailored to the unique needs of the healthcare industry.ResponsibilitiesStrategic Growth Leadership: Develop and execute a comprehensive growth strategy that drives revenue and market expansion, aligning marketing efforts with overall business objectives.Demand Generation: Lead and optimize demand generation initiatives to create a robust pipeline of qualified leads, leveraging data-driven insights, alliance partnerships (Snowflake, GCP, Epic) and multi-channel campaigns to accelerate customer acquisition.Market Positioning: Enhance and refine Emids' market positioning by crafting compelling value propositions and messaging that resonate with target audiences in the healthcare technology sector.Brand Awareness: Increase brand visibility and recognition through innovative marketing campaigns, thought leadership, and strategic partnerships, establishing Emids as a leader in healthcare technology solutions.Team Leadership and Collaboration: Oversee and mentor the global marketing team, fostering a culture of creativity and innovation, while collaborating closely with sales, product, and executive teams to ensure cohesive and impactful go-to-market strategies.

Smooth Commerce is a digital ordering, customer marketing and loyalty platform for restaurants. Our mission is to help our clients LIFT sales through increased customer frequency and larger basket size, SHIFT transactions to your more cost-effective platform, and THRIVE using data-driven insights to enhance customer experience and satisfaction.

Sonrava Health is a leading Private Equity backed healthcare provider with over 500 dental practices in the US, specializing in comprehensive dental and related healthcare services.Strategic Focus Areas:Digital Transformation: Orchestrating a comprehensive digital transformation that includes revamping our communication strategies, enhancing local search visibility, and optimizing our booking processes.Operational Efficiency: Implementing advanced AI solutions and data-driven strategies to streamline operations, improve patient engagement, and drive higher conversion rates across all marketing channels.Growth & Market Expansion: Leading efforts to diversify and optimize our paid media investments, ensuring sustainable growth and increased market share.Key ResponsibilitiesSMS/Email Communication Overhaul: Spearheaded the program to recover and re-engage patients, resulting in improved communication effectiveness and patient engagement.Local Search Optimization: Led a strategic initiative to reverse the decline in call volumes from local searches by partnering with industry leaders to optimize our 500+ locations on Google. Booking Conversion Enhancement: Improved our calls-to-book ratio by implementing AI-driven solutions like Patient Prism, which optimized our conversion rates across multiple channels, including paid search, direct mail, SMS, and email. Paid Media Transformation: Managed a multi-million dollar annual marketing budget, leading a significant overhaul of our paid media (search/social/direct mail) strategy.Patient Recall Improvement: Addressed significant gaps in our patient contact information, which limited our multi-channel communication capabilities.

Accolite is a leading digital engineering services firm backed by Private Equity Firm: New Mountain Capital. Accountabilities:Executed a global brand refresh, marketing and go-to-market strategy that aligned with Accolite Digital's overall business objectives and delivered measurable impact in terms of revenue growth, market share, and brand equity.Developed a sophisticated B2B demand generation engine & MarTech stack that integrated: lead generation, sophisticated advertising, nurture campaigns, revenue operations, and analytics to engage target audiences and drive acquisition.Helped lead Mergers & Acquisitions (M&A) process through evaluation, assessments and cross-functional integration. Including most recent merger: Bounteous and acquisitions: Xerris (cloud engineering) and TeamTek (capital markets).Built and enhanced Accolite Digital's thought leadership position in the market by developing and executing a content strategy that positioned the company as a trusted advisor and industry expert. Leveraged speaking engagements, industry events, and media opportunities to showcase the company's insights and expertise.Drove cross-functional collaboration across the organization to ensure that all teams are aligned with the marketing strategy and can deliver on their respective goals and objectives.Provided executive-level insights and recommendations to the senior leadership team, private equity firm and board on market trends, competitive dynamics, and emerging customer needs to inform strategic decision-making.Lead the CX/UX practice to support Accolite's customers in their journey of frictionless experiences across their platforms and touch points. Helped Accolite land a Top 5 Global Telco.

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice.

Northland Properties Corporation is the force behind brands such as Sandman Hotel Group, The Sutton Place Hotels, Moxies Grill & Bar, Chop Steakhouse & Bar, Denny’s Restaurants, the Dallas Stars, Revelstoke Mountain Resort, Grouse Mountain Resort, the Kamloops Blazers, Shark Club Restaurants and Northland Asset Management Company. Fractional CMO/CDO across 7 Brands with the following Accountabilities:Digital Transformation Strategy: Led the development and implementation of a robust digital transformation roadmap, aligning business objectives with cutting-edge technologies and innovative marketing approaches. Brand Promise: Collaborated cross-functionally to develop a compelling brand promise and narrative that resonated with both guests and employees. Ensured consistent brand messaging across all communication channels and touch points, fostering brand loyalty and differentiation.Customer Experiences: Championed the delivery of simple and intuitive digital experiences, prioritizing the needs and preferences of our diverse customer base. Collaborated with UX/UI teams, developers, and designers to create seamless and engaging digital interactions.Guest Journey Evolution: Identified pain points and opportunities in the guest journey, implementing strategies to simplify processes and enhance customer satisfaction. Marketing & Awareness: Developed and executed strategic marketing initiatives to drive sales and increase awareness of all Northland brands. Collaborated with sales and ops teams to create targeted campaigns and promotional activities, resulting in revenue growth.Loyalty & CRM Strategy: Oversaw the Loyalty & CRM program, leveraging data analytics and customer insights to cultivate long-term guest relationships.

As an AWS Advanced Partner and Google Cloud Platform expert, Xerris’ mission is to help companies break down the technical barriers that restrict innovation and re-imagine their business for the digital-first consumer.

Digital Magenta is agency that helps companies modernize their sales/marketing growth approach. For companies who are looking to stay agile and competitive, we build a growth foundation that gives clear ROI on marketing investments, provides data to improve results and leverages automation to create efficiencies in the sales and marketing process.

Wysdom.AI is a full-service and self-managed Conversational AI platform. Behind Wysdom is a highly-skilled, experienced and dedicated team, from data scientists and computational linguists to business analysts and conversational designers.

- Accountable for Shaw and Freedom's CX strategy across: Consumer, Wireless and B2B- Driving customer behavior change and adoption towards personalized, Digital lead and simple Self-Serve experiences- Identifying customer experience opportunities by creating the strategy & definition of end-to-end use cases - Quantifying customer and business benefits (cost savings, revenue, customer effort, NPS)- Build Shaw's Direct to Consumer (D2C) model

- Defining and executing Shaw’s multi-year digital transformation to offer best in class customer experience.- Responsible for Shaw’s ecommerce and digital marketing strategy - Defining Shaw's mobile strategy, user experience and digital product portfolio while supporting the product development strategy, content roadmap and continued evolution of the digital customer experience.

- Responsible for driving growth in online sales- Driving strategy for customer self service and support interactions- Providing strategic direction on the implementation and execution of projects, innovations, and opportunities within our digital products and experience- Providing online subject matter expertise to projects and initiatives pertaining to the digital channel and online experience at Shaw- Working and collaborating with cross-functional teams including marketing, sales, technology, finance and customer care- Responsible for emerging platforms: Mobile Apps, Conversational AI, and Messaging

- Responsible for defining / delivering the 3 year digital strategy for WestJet across the entire customer journey.- Leading WestJet's digital and ecommerce strategy (WestJet.com and WestJet.com/vacations): Digital Channels which generate over $1.5 Billion in annual revenue.- Responsible for WestJet's Digital Marketing, Analytics (Adobe Marketing Cloud), and SEO strategy- Driving the vision for WestJet's Omni-Channel (mobile, tablet, desktop, in-flight entertainment) strategy for iOS, Android, Responsive Design, and Wearables (Apple Watch)- Helping to deliver and exceed WestJet's online revenue targets (Air/Vacations and Ancillary: Seats, Hotel, Car, Insurance, and Pre Purchase meals)- Leading and mentoring a team of 50+- Strategically architecting the team to deliver WestJet's digital experience- Responsible for the Retail Strategy focused on seat sales, promotions and loyalty offers- Providing digital thought leadership across the organization including senior leadership and executives

- Provided strategy to improve online guest experience (UX) for ecommerce and self-serve capabilities - Provided guidance and vision for online channel optimization strategy (SEO, SEM, Email, Display)- Lead the strategy for the implementation of WestJet.com's new ecommerce platform- Helped deliver the redesign of WestJetVacations.com which included: Content, CMS, Analytics and Architecture- Managed web analytics data insight for the Digital Team to maximize marketing spend ROI- Focused work on revenue objectives while aligning to WestJet KPI framework and key strategic initiatives- Applied analytical methods to discover and interpret information from multiple data sources (Adobe SiteCatalyst, Test & Target, comScore, BrightEdge)- Created the strategic road map and execution process for A/B/N & multivariate testing

- Lead the Web Analytics and Digital Marketing (SEO / SEM) strategy. Introduced digital scorecards to key executives (including CIO) giving them strategic insights into their line of business.- Architected the strategy, business case, team, and technology in order to lay the foundation for using customer facing social media at Shaw Communications.- Provided recommendations, insight and strategy to help deliver the redesigns of: vod.shaw.ca, shaw.ca, shaw customer care and my.shaw.ca.- Developed strategy and selected site search technology to monetize my.shaw.ca and shaw webmail- Lead the business cases to implement digital technology such as: Web Analytics, CMS, Social Media Monitoring, Voice of Customer, Customer Feedback and Virtual Agent.- Provided leadership and coaching to digital analysts, marketing advisors, online team leads, and ux specialists.

Jasra Inc. is a full service digital strategy firm based in Calgary Alberta, specializing in online Startup, SEO, Web Analytics, Social Media and Mobile Apps/Marketing.

Providing strategy, perspective and reviews on Digital Analytics, Technology, Online Marketing, Social Media and Mobile. Web Analytics World was a top 100 Adage Blog and a Top 10 Canadian online marketing blog. Over 1500 articles published.*Successfully sold Web Analytics World and associated social media accounts to Jump Digital in March 2011.

- Lead the web analytics practice- Developed strategic relationships and integrations with technology vendors- Integrated best of breed digital technology into our services- Oversaw the design of cutting edge online marketing (SEO / Social Media / PPC) solutions for clients - Worked with the leadership team to shape the future of the company. Key clients: Alienware, Grainger, All-State Insurance, Lawyers.com, Harpo

- User Experience Optimization- Web Development & Design (ASP, JavaScript, Flash, Photoshop, CSS, HTML)- Designed business intelligence reports using Microsoft Access, Oracle, Microsoft SQL Server and Universal Forms.