Leveraged web analytics and business intelligence tools Google Looker Studio, Power BI to analyze data and create interactive dashboards for Amgen product and supporting websites.Developed a centralized website traffic dashboard in Google Looker Studio / Data Studio for comprehensive reporting and data visualization.Customized Website Traffic and SEO reporting through Google Analytics 4Automated manual reporting processes, improving data accuracy and reducing errors by 45%.

Content Management & Strategy: Proficient in Sitecore 8.0/8.2 for seamless content creation and management.Developed and executed a data-driven content strategy that increased webinar registrations by 25% and event attendance by 15%, leading to demonstrably higher user engagement. Designed and implemented SEO-optimized pages within Sitecore, contributing to improved website traffic and lead generation.Technical SEO & Analytics: Designed and implemented user-friendly, SEO-optimized pages within Sitecore.Utilized Google Analytics to measure content performance and deliver actionable insights for continuous improvement.

Developed and managed SEO-optimized content (Help and Tutorials) for Adobe products within Adobe CQ CMS.Utilized Acrolinx to ensure content quality and adherence to SEO best practices.Streamlined content handoff and localization processes for timely content delivery.Managed image assets through the Print Art Server for seamless upload and download.Performed content migration and on-page optimization to improve user experience and search ranking.

Internal project (Emailer / Newsletter) for internal and external communicationEmail marketing (Internal and External Communication) using Email marketing tools like Mailigen, MailChimp.Handling all Social network pages of the portal and Involving in content marketing through various Social Media networks to drive traffic to the portal

Responsible for all Digital Products and Services of the company like Magazines, City Guides, Restaurant Guides, Nightlife Guides, Pagician Products and In-house websites. Actively monitoring the usage of web-properties (via Google Analytics) Administer the CRM application with complete control over of all users and databases.Supervising all websites back end codes like JS, HTML, CSS and content Layouts (adept my self to learn HTML5 and CSS3).Idea, plan, conceptualize and implement projects and products that are with the times and with an eye on future.Partake in all the digital initiatives, promotions and in-house online products that

Link Building,Bidding Strategies(PPC, Sponsored reviews) web 2.0, Blog posts and tracking its page performance