Co-Founder
CurrentVal-More Action Advisory helps Lifestyle and FMCG companies deliver improved business results using its proprietary Value Creation Model. The Value Creation Model is a business output based model that helps improve Sales, Profits and Cash Flow by focusing on 4 pillars viz. Strategy, Capability, Execution and Funding. At the core of Strategy is the Value Creation Architecture that creates a differentiated Value Proposition to connect uniquely with three different customer orbits, each with its own set of value considerations. The sequence of activating Value Proposition to different Consumer Segments and its anchoring is critical in order to maximize enterprise value over time.This Strategy is brought to life through a strong Holistic Execution of the Value Proposition, from creating a holistic design to developing multi-dimensional holistic experiences at all stages of the customer journey and through all communication carriers. Both Strategy and Execution in The Value creation model are supported through Value based funding and by developing Integrated Capabilities throughout the organization. Each of the stages has a set of tool kits that help guide the planning and execution. This is truly an “end to end” business solution for FMCG and Lifestyle businesses to deliver improved business results.Val-More Action Advisory is founded by Anchal Jain and Manoj Kumar, who have strong experience in Lifestyle and FMCG businesses in India and abroad. They also bring together a network of Val-More Partners and Associates who have tremendous domain expertise and experience in running businesses as CXOs. They are currently advising a host of companies that include Titan, Aditya Birla Group, Parker and Raymond group.
