Manola Beneva Email & Phone Number

Bulgaria

Sofia City, Bulgaria

• Collaborating with the marketing and sales leadership team to understand customer data requirements and map the NextGen customer data landscape to provide an improved structure and data availability.
• Championing the divisional digital marketing analytics strategy over 15 subscription brands in the Euromoney NextGen, to enhance the marketing data and analytics capabilities.
• Owning and directing the implementation of Google Analytics and Google Tag, for all NextGen websites (over 25), and leading the training, management and execution across the marketing team.
• Driving marketing effectiveness and customer engagement by developing insight dashboards that enable performance assessment across platforms, content and websites.
• Working closely with the marketing functions in order to better understand and optimse sales funnel, user acquisition, MQLs, SQLs and sales, as well as ensure a high level of engagement and retention.
• Delivering numerous projects including the division-wide website relaunch, strategically leading relaunch data and insight, and ensuring all data is collected, stored and flows between platforms.

Sofia, Sofia City Province, Bulgaria

• Directed the marketing cycle for 20 markets/countries, building innovative digital marketing and analytics strategies that drive business expansion and brands presence.
• Ensured the digital marketing capabilities by defining KPIs and targets and optimising across channels through SEO, PPC, Email, Social, Affiliate and Push Notifications.
• Worked collaboratively across departments including Business Development, Website Management, IT Development and Project Management in order to enable strategic decisions. Achievements:
• Radically transformed the marketing function by leading a team of 8 cross-functional marketing specialists and managers, including hiring and training.
• Organised and executed the company’s Most Successful Campaign – Black Friday 2018.

Sofia

• Drove business growth by transforming marketing operations, from recruiting and training the team, to designing internal processes for optimal planning as part of the strategy creation.
• Managed budget and organised a calendar of company promotions and events.
• Optimised marketing by building a monitoring and reporting system for campaigns, which enabled better analysis, reaction and forecasting – online and offline.
• Supported customer service and legal departments with the creation of back-office and compliance procedures.Achievements:
• Championed a project to create a new website for product development of an online loan, leading launch, communication and GTM strategies.

• Expanded the digital presence of all brands in the holding - Magniflex, Bgmenu (now part of Takeaway.com) and Medical Express in Bulgaria and Romania, including all social media channels, email and websites.
• Directed accounts and platforms to drive quality and high converting traffic to the websites to increase user acquisition, retention and engagement.
• Negotiated advertising agreements by cultivating high-value contacts across the industry, optimising the use of the marketing budget.
• Analysed the performance of digital marketing strategies in order to evaluate and react on an ongoing basis, creating data reports.
• Created unique new features on websites and landing pages, designed to engage and attract customers in collaboration with designers and developers. Achievements:
• Transformed the team by hiring and training an Email Marketing Specialist and Social Media Specialist as part of resource optimisation and increasing marketing value to the business.

• Executed exceptional digital marketing campaigns for corporate clients from initial creative concept and media planning, to budgeting and analysis.
• Directed Ad campaigns across social media and owned websites, liaising directly with customers and advertising agencies to drive performance and effectiveness.
• Developed a night club guide website project, from development, content management, social media channels, partnerships and overall design.
• Created a team of external content administrators. Achievements:
• Promoted from Product Manager in Sep 2012 after showcasing commercial acumen when working alongside the CEO and Sales team.
• Negotiated a number of partnerships, such as with music clubs and musicians to fulfill joint campaigns and raising awareness of the brand digitally.

Bechelor, Advertising

Secondary Education, Journalism