Manolis Syllignakis , Phd Email & Phone Number

Athens

Leading the data analytics and campaign management functions at NBG, being responsible for the design and implementation of data analytics strategy, management of analytics projects and the implementation of the campaign management strategy.Selected accomplishments:• Leverage data and advanced analytics to identify cross-sell opportunities and design highly targeted campaigns that generated incremental revenues within NBG Retail Banking business. Significantly improved “in branch”… Show more Leading the data analytics and campaign management functions at NBG, being responsible for the design and implementation of data analytics strategy, management of analytics projects and the implementation of the campaign management strategy.Selected accomplishments:• Leverage data and advanced analytics to identify cross-sell opportunities and design highly targeted campaigns that generated incremental revenues within NBG Retail Banking business. Significantly improved “in branch” customer engagement by launching a “Next Best offer” mechanism that provided data-driven sales opportunities to branch staff. • Significantly reduced customer attrition rate by applying anti-attrition strategies based on predictive models on customer and product level.• Drove transformation agenda to enhance enterprise data and analytics capabilities by designing new analytics organizational and operating model to embed advanced analytics into every aspect of the bank’s business.• Setup an enterprise wide campaign management infrastructure allowing NBG to design and execute multi-channel personalized customer communication strategies. Show less

Athens

Recruited to offer expertise in developing the customer analytics function on the retail segments division. Leading the customer analytics team and being responsible for the management of analytics projects and adhoc requests, prioritising work load and setting expectation. Applies advanced predictive analytics methods (e.g. propensity models, customer segmentation) in the design of highly targeted campaigns for retail banking segments. Communicates business implications of deliverables to team… Show more Recruited to offer expertise in developing the customer analytics function on the retail segments division. Leading the customer analytics team and being responsible for the management of analytics projects and adhoc requests, prioritising work load and setting expectation. Applies advanced predictive analytics methods (e.g. propensity models, customer segmentation) in the design of highly targeted campaigns for retail banking segments. Communicates business implications of deliverables to team members and business stakeholders and assists product Managers in developing business cases for new product launches. Designed the bank wide loyalty program (“go4more”) value proposition, reward scheme, growth forecasting and budget estimation. Co-manage with IT the analytics data mart creation project.Selected accomplishments:* Provide analytical consultation to retail segments (over 6 million clients) identifying financially attractive sub-segments most likely to deepen their banking relationship cost-effectively.* Increased positive customer responses by a factor of 3 through campaign lists optimisation.* Managed the creation and performed data validation and quality assessment of the ‘Customer Analytical Record’ (CAR), a ‘single customer view’ across multiple dimensions (products, transactions, services, demographics, marketing communication, risk and credit scores etc.) for the retail segments clientele. Show less

Athens, Greece

Hired as a member of the Retail banking general manager office responsible for the management of analytics projects and adhoc requests communicating implications directly to top management. Applied advanced predictive analytics methods in the design of highly targeted campaigns for retail banking segments (e.g. potential affluent, loan restructuring campaigns). Participated on the project management team for the integration of NBG and Eurobank and provided consultation to the PMO on Blackrock -… Show more Hired as a member of the Retail banking general manager office responsible for the management of analytics projects and adhoc requests communicating implications directly to top management. Applied advanced predictive analytics methods in the design of highly targeted campaigns for retail banking segments (e.g. potential affluent, loan restructuring campaigns). Participated on the project management team for the integration of NBG and Eurobank and provided consultation to the PMO on Blackrock - Asset Quality Review project. Show less

Athens - Greece

Courses Taught: Financial Analysis, Money and Banking

Athens, Greece

Courses Taught: Money and Capital Markets

Athens

Joined investment management division to support fund managers on the portfolio construction process by applying portfolio analytics for identifying investment opportunities, keeping portfolios aligned with investment objectives, and monitoring portfolio risk and performance. Developed multi-factor (fundamental, technical, macro) region, country & sector allocation models, quant screens and stock valuation models. Created and backtest global equity portfolio strategies based on fundamental and… Show more Joined investment management division to support fund managers on the portfolio construction process by applying portfolio analytics for identifying investment opportunities, keeping portfolios aligned with investment objectives, and monitoring portfolio risk and performance. Developed multi-factor (fundamental, technical, macro) region, country & sector allocation models, quant screens and stock valuation models. Created and backtest global equity portfolio strategies based on fundamental and technical factors. Write up reports and present investment recommendations to investment committee. Show less

Athens

Hired to support company’s initiative to create an alternative investments offering. Was responsible for the fund selection process by identifying and performing quantitative and qualitative due diligence on absolute return funds. Interviewed numerous fund’s portfolio managers evaluating strategies like L/S equity, CTA, Statistical Arbitrage, organized and conducted on-site operational due diligence on fund’s service providers, write up reports and presented investment recommendations to… Show more Hired to support company’s initiative to create an alternative investments offering. Was responsible for the fund selection process by identifying and performing quantitative and qualitative due diligence on absolute return funds. Interviewed numerous fund’s portfolio managers evaluating strategies like L/S equity, CTA, Statistical Arbitrage, organized and conducted on-site operational due diligence on fund’s service providers, write up reports and presented investment recommendations to investment committee. Constructed, backtest and paper-trade model fund of absolute return UCITS funds portfolios and developed in-house quant models for fund selection, portfolio optimization and money management (position sizing and risk management strategies). Show less

Phd, Finance And Econometrics

Msc, Finance And Econometrics

Ptychion, Finance And Economics