FOOD BUSINESS CONSULTING

OWNER at restaurant FRESCO DELIVERY. also doing business in my own, setting up deals and brokerage, involved in FOOD BUSINESS .

AMESA, México DF. 2005 - 2008COMERCIAL DIRECTORImporter, manufacturer and installators of lightening rods and grounding systems. Top distributor of electrical material. With the aid of owners and staff key areas like KAM, sales administration, government sales, export department as well as trade marketing, were implemented, presence at national level exploded with the opening of 6 branches. We archived important international prices with vendors.

NOVARTIS PHARMA, Mexico City. 2001 - 2003TRADE SALES DIRECTORImplement and structure this area, manage 75% of the total company sales via key pharmaceutical wholesalers. Also in charge of forecasting, secondary supply chain, key accounts and institutional accounts. Control and manage the division’s P&L, strategic planning, implementing and executing sales budgets, promotional and trade activities into the market.

NABISCO MEXICO, Mexico City. 2000 –2001SALES DIRECTORIn charge of sales on all channels and co-responsible of key accounts, leading 500 people, analyzing and executing marketing and trade activities based on a yearly budget.

PASTAS CORA (GRUPO BIMBO), México City. 1998 –2000GENERAL DIRECTORManaged 2 factories, 600 employees and 6 brands. In charge of a successful join venture with Grupo Industrial Bimbo, that increased productivity, added up an additional plant, 120 employees and 2 major brands, which together represented 18% of the market share.• Closed down a plant without reducing total installed capacity cutting costs by 25%, successfully started ISO-9000 Program, established and implemented policies and procedures.• Worked with external consultant to integrate all functional teams, gaining 3% of market share in a decadent market.• Implemented Efficient Customer Response and E.D.I. programs with distributors and customers, reducing receivables by 19 days and taking payables to 65.• Re-launched a mayor brand with international standards successfully gaining premium shelf space at SSS..

KRAFT FOODS MEXICO, Mexico City. 1995 – 1998NATIONAL SALES MANAGERIn charge of total sales force (820) and full 320 million US dlls. budget.• Successfully created and developed Trade Marketing, implementing field sales strategies such as the Food Service program and the launching of CLIGHT (Powder Soft Drink) in Mexico, with results above expectations, that gave opportunity to consolidate short term objectives.• Equipped sales management teams with Lap-Tops and sales force with an innovative Hand-Held program obtaining 0 mistakes in order taking and distribution processes and improving communications greatly.• Managed to keep sales P&L statement under control increasing volume and profit yearly.

EVAPORADORA MEXICANA, Mexico City. 1994- 1995LINE MARKETING MANAGERFully in charge of shelf stable and flavor milks, as well as cheeses.