• Consult with clients, mainly from the public sector, to find solutions to respond to their strategic needs.• Conceptualise and execute qualitative and quantitative studies to measure brand awareness, analyse consumer behaviour, and extract insights into customer motivations.• Project management of the entire study process: from commercial proposal to final delivery.• Generate new business and manage relationships with existing customers.• Manage cross-functional teams (IT/developers, operations...)• Deliver impactful client presentations, including high-profile engagements such as board meetings, effectively communicating research findings and strategic recommendations.• Represent the company at press conferences and media interviews.• Lead pivotal ad hoc projects such as the legislative election night estimations in 2023.

Co-founder and owner of the company created in 2017, which closed in 2023. VINOZ specialised in sourcing, importing and distributing wines from Australian boutique wineries. We worked directly with the producers in Australia, as well as local trade and private customers. (Responsible for the daily management between September 2019 and April 2022.)• Grow the business by sourcing suppliers and extending the product portfolio.• Manage sales (wholesale and retail), build relationships with business partners and grow the customer network.• Organise events such as trade fairs or masterclasses.• Oversee import logistics and finances (VAT declarations, annual budgets, forecasting).• Set up and manage the e-commerce shop and invoicing system.• Manage all marketing activities: newsletter, print materials/brochures, social media…

• Supervise a team that manages all B2B marketing activities for the tourist destination Luxembourg.• Revise the organisation’s international strategy to complement national priorities and the interests of key economic and political stakeholders.• Create an action plan, define KPI’s.• Grow partnerships to foster cross-border collaborations.

• Lead project manager for ‘Meet Luxembourg’: supervise a working group with national stakeholders, draft a European tender and manage the project planning and direction while ensuring the objectives were achieved within time and budget.• Manage third-parties (suppliers, agencies), negotiate sponsorships and work closely with all other departments (press, market research, IT).• Coordinate the delivery of a regular newsletter, maintain the website, analyse leads and produce statistics related to the MICE (Meetings, Incentives, Conferences, Exhibitions) segment.

• Organise international destination promotion events like trade fairs or specialised workshops for the B2B travel segment.• Work closely with agencies to ensure the creation and delivery of content and marketing materials.• Give destination presentations in front of audiences.• Liaise with the travel trade and develop relationships with key stakeholders (governments, airlines, regional tourism organisations) and diplomatic representations overseas.