Manon Roux 👩🏻‍🦰 Email & Phone Number

Paris

Founded in 2013 by Wharton and Harvard graduates, Ironhack is an international tech school, leader in its sector (top 3). Our mission is to enable as many people as possible to undertake a professional transition. Today, our community counts +14,000 alumni of 70 different nationalities and +600 partner companies (Free, BackMarket, ManoMano, Ledger, Capgemini, Ubisoft, LVMH...).My objectives as Growth Marketing Manager are to develop Ironhack's notoriety in the French market and to deploy an acquisition strategy through the different marketing channels.Main missions :• Development of brand awareness (media, PR, influence, partnerships)• Creation and deployment of the B2C growth strategy on organic & paid acquisition channels (emailing, social networks, events)• Creation of the editorial strategy to position Ironhack as a thought leader on tech and education topics• Management of the French marketing budget• Direct management (1 internal et 2 freelances) and transversal (international team & other local markets) Stacks :Data analysis: GAnalytics - MetabaseEmailing: PardotDesign: FigmaProject management: ClickUp - NotionCMS: Dato Work language : english

Paris

Promotion #2 - LOUD'HER training Skills: Copywriting, storytelling and women empowermentTeachers: Mona Messine, N'Geur Sarr, Nana Ramen, Chloé Dechery

Bordeaux

Dipongo is the first application of stories to develop the creativity of children aged from 4 to 8. 👉 www.dipongo.coIn charge of creating the marketing and communication departement, my role at Dipongo was to design and deploy the communication, PR and marketing strategies while being responsible for the brand image and editorial content produced on various media.Main missions :• Development of brand awareness • Deployment of the acquisition strategy (B2C & B2B) • Supervision & production of editorial content(social networks, website, blog, newsletters)In figures :- Creation of the division -> recruitment & management of 2 interns - Launch of a B2C product -> 500 recurring subscribers - Development of the community -> x3 in 1 year = 15 000 subscribersStacks:Data analytics: Hotjar - GAnalytics - DataStudioEmailing: Mailchimp - WaalaxyAutomation: ZapierCMS: Wordpress - Shopify - WixDesign: Miro - Figma - WebflowProject management: Trello

Paris

Within the Watch and Jewelry division of Dior, as a Jewelry Product Manager I was in charge of managing the life cycle of 13 collections in 100 boutiques in 5 international markets representing an annual turnover of several M€ with an average growth of 30%.Key missions:- Product development & strategy : responsible for around 10 international product launches / year - Product range management : management of 13 collections (around 300 SKUs) - Communication : wording and follow-up of product contents for clients & internet communications - Competition monitoring, market & trend analysis - Legal content : wording of content for legal records (counterfeits and protection of intellectual property )- Management of 2 interns / year

Paris

Main missions:- Participation in product launches (organisation of shootings, development of the launch pad and of selling tools, creation of the internet content)- Participation in managing the product range (sales analysis and development of action plans)- Competition monitoring (monthly competitive review, market studies and benchmarks)

Paris, France

As an assistant product manager in the ready-to-wear division of Louis Vuitton, I was able to assist in the development of 3 collections.Key missions:- Participation in the development and follow up of the "Fall/Winter 2014" & "Cruise 2015"collections in collaboration with the studio and the workshops- Preparation of briefs and of the showroom during the buying session - Development of press and merchandising sets - Production of sales tools for the network of boutiques worldwide (Selling Book, Look Book, Training Book)

Région De Paris, France

As an international training assistant for the Fashion division of Chanel, I was able to participate in the development of a training program on product know-how. My missions were globally focused on operational marketing, development and project management.Key missions:- Development, follow-up and update of training tools for the different markets - Organization of shootings in collaboration with Image department - Participation in the organization of the biannual event regrouping all the Fashion Training Managers at a Regional level

Rue Du Faubourg St. Honoré, Paris, France

- Greeting and counseling customers and response to general enquiries - Assisting with regular stock checks

Genève, Suisse

- Elaboration and conception of branding tools - Elaboration and conception of a Board Game for diabetic children - Participation in the organization and coordination of the biannual meeting of the sales force in Berlin

Madrid, Communauté De Madrid, Espagne

- Development of recommendations and follow up of the implementation of Action plans - Implementation of the necessary tools to ensure the reporting on the CR initiative achievement and delivery - Organization and communication of themed Days and of the CR Week of the Group

Madrid, Communauté De Madrid, Espagne

- Door-to-door selling and communication - Translation of contracts (Spanish, English)- Accounting and filing

Specialized Master "Fashion, Design And Luxury Management", Fashion, Luxury & Other Creative Fields

Specializations: Fashion Products / Design Elective courses: Watch and Jewelry, Leather Goods and Images

Diplôme De L'Ecole Multinationale Des Affaires, International Business And Management

EBP International program Specialization in Marketing Accreditations: AACSB, EQUIS, AMBA

Fullstack Program, Web Development (Ruby On Rails, Html/Css, Javascript), Web Development Certification

Attended Le Wagon Bordeaux (Batch #246) & teaching assistant (Batch #276) 9-week intensive coding bootcamp learning HTML, CSS, Bootstrap.

Introduction To History Of Arts

MáSter Universitario En DireccióN Internacional De Empresas, Marketing

Bachelor Of Arts, Management, Upper Second-Class Degree (2.1)

Business School Accreditations: EQUIS, AMBA, AACSB

Storytelling, Copywriting & Women Empowerment