As the Brand Manager for VIP, I served as the primary point of contact for the development, implementation, and execution of marketing strategies, initiatives, and activities associated with VIP. My role encompassed a variety of initiatives, including campaigns across print, web, and social media, as well as events and sponsorships. Given that VIP operates as an affiliate marketing network, most activities were conducted online.Key Responsibilities:- Developed, implemented, and analyzed comprehensive marketing and branding strategies.Coordinated and managed the implementation of a rebranding project.- Oversaw the creative team and coordinated the creation of communication tools.- Identified new opportunities for brand management.- Managed trade shows to enhance brand visibility and engagement.- Coordinated the redesign of the corporate website and developed a new career website.

Developed technical and strategic advice reports related to online customer experience, usability design and SEO. Adjusted campaigns to improve the conversion ratio and scores in search engines. • Optimized conversions by adjusting HTML websites and CRM systems • Executed SEO/keyword analyses, link building activities and created landing pages • Developed facebook campaigns and creative visuals such as infographics and advertisements

Market research, competitive analysis and literature research on online branding, usability and web design.

“To what extent does the country-of-origin of the company and the CSR initiative proximity influence Indonesian consumer responses?” Visited companies as Coca Cola, Rabobank, Martha Tilaar, Phillip Morris, and universities and corporate CSR projects, gathered research data and processed it into a research report.

Telephone sales of personal SEO consultations to executives and managers of SMEs

Developed and implemented strategic and creative guerrilla marketing campaigns for several big FMCG and Retail brands (Lotto, Libelle, Specsavers, Connexxion, Heineken, ASN Bank and more).