Manon Joncas Email & Phone Number

Montreal Area

• Develop and deliver the marketing vision, strategies and annual marketing plans to drive sustainable growth for each brand.
• Plan communication strategies to increase sales of the different brands.
• Evaluate product development opportunities based on business cases, market potential and sales.
• Define strategies for the global development products offer and services.
• Establish cost and selling price strategies to ensure product profitability.
• Develop consumer profiles and breakthrough initiatives/concepts/products to delight each of the identified targets.

Montreal Area

• Enforce Simons quality standards through marketing, visual presentation and customer service.
• Train, develop and supervise the go-to-market team.
• Control inventories.
• Manage promotions and discounts.
• Work closely with buyers to properly support the purchasing strategy.

Montréal Area

• Supervise 26 employees and a support team in Bangalore. Manage $70 million budget.
• Plan and implement omnichannel promotional plan for RONA, Lowe's and Réno-Dépôt brands.
• Manage planning and production of ACE division flyer and transfer following banner sale in 2020.
• Establish financial objectives to be achieved in collaboration with finance department.
• Establish plan based on category growth and destination priorities.
• Ensure promotional offer performance focusing on transactions and sales, competitiveness, and profitability.

Montreal Area

• Review, plan, and implement annual promotional plan to combine RONA Home&Garden (L’Entrepôt) big box flyer program and RONA proximity program based on comparable promotional sales +5%.
• Communicate strategic promotional plan to central marketing teams and approved traditional and digital media implementation (radio, TV, social networks, Google, email newsletter, RONA website, etc.).
• Supervise the flyer graphic, printed and digital production.
• Ensure planning and production of printed flyer.

Montreal Area

• Participate in implementing centralized marketing structure and business divisions following the acquisition of RONA by Lowe's.
• Manage flyer graphic and printed production for Lowe's and Réno-Dépôt brands with planning from business units. Supervise a team of 10 employees.
• Work closely with Réno-Dépôt division and Lowe's division, based in Toronto.
• Ensure availability of promotional material at the point of sale for more than 400 stores for RONA, Lowe's and Réno-Dépôt brands. Main Achievements:
• Set up an automated permanent and promotional signage ordering site for stores: o Operational optimization and reduction of more than 80% of order tracking costs o Elimination of internal invoicing/re-invoicing.
• Automated price card format choice and printing to adapt merchandising needs in various stores formats. o 99% reduction in pricing and product description errors. o Reduced in-store price card production-printing time.

Montreal Area

• Plan and implement flyer strategy and promotions. Supervised a team of 8 employees. Managed $8M budget.
• Purchase printed advertising spaces (ROP and OOH).
• Approve scripts for radio advertisements. Main Achievements:
• Participated in in-store implementation of volume sales concept (at Brico-Dépôt or Costco).
• Participated in implementation of Réno 2.0 concept which aimed to bring Réno-Dépôt brand back to an everyday low-price strategy without promotion.

Montreal Area

• In charge of visual standards and store environment for RONA and Réno-Dépôt brands. Supervise 4 employees. Main Achievements:
• Implemented new interior and exterior signage harmonized and adapted to different surface areas and equipment for more than 350 RONA stores to standardize brand image between proximity stores and big box stores.
• Participated in integration of RONA brand image during 2010 Vancouver Olympics.

Montreal Area

• Supervise a team of 3 employees.
• Operationalize new brand identities for companies: Air Canada, Laurentian Bank, Industrial Alliance and for government agencies: AMT, NCC, Palais des Congrès de Montréal and Casino du Lac-Leamy.

Dess (Postgraduate Degree In Project Management) (60 % Completed)

Bachelor Of Industrial Design, Product Marketing

Education record

E-Marketing 2020 Paid SEO and Organic SEO 2018 Social Media and Content Marketing 2018 Google Digital Workshop 2018