Manon Mertens Email & Phone Number

Brussels, BE

Guiding clients towards future-proof strategies and facilitating successful strategic L&D and talent development as well as change implementation, all while nurturing their Emancipated Employees. My expertise spans across Upskilling/Reskilling Strategies, Learning Enablement and Talent Management, supported by robust Change Management and Project/Program.

Brussels Area, Belgium

Supporting clients to successfully Engage with the Emancipated Customer/Citizen. Delivering organizational changes that improve customer satisfaction, return on experience, commercial performance, to ensure sustainable growth and/or reduce costs.Marketing, Sales and Customer Service transformations, Business Design Thinking, Project management, Process.

Vilvoorde

Responsible of general management, communication and client follow-up in family-owned business specialized in claims handling and negotiations in the construction industry with focus on large scale construction projects (ex. EU Commission, UZ Leuven, NATO, etc.).

The World

Brussels Area, Belgium

Financial assessment of marketing campaigns, commercial ideas and product launches. Guarding brand segments from product cannibalism within and/or between segments. Budgetting and follow-up within project management teams.Project examples: VoWifi, Mobile TV, revision of product portfolios BASE/ALLO RTL/etc., Cloud/Spotify/etc. services, innovation.

Brussels Area, Belgium

Contributed to CX, customer retention and revenue optimalization by doing extensive analytics and prediction modelling on a customer base of approx. 3 mio customers, and translating insights into tangible actions like campaigns, portfolio revisions and customer-facing process updates.Project examples: churn reduction, cross-sell triple play, Customer.

Translated brand positioning into an appropriate customer contact strategy by defining and rolling-out concrete (e)DM campaigns from A-Z.Starting up campaign performance measurement for direct marketing by introducing use of Google Analytics and KPI’s on traffic, clicks and conversion.

HQ Brussels, Belgium

Contributied to the rationalization of the global men's jeans portfolio through mapping and identifying consolidation opportunities using PARETO-analysis.Researched sustainable cotton alternatives for jeans production by conducting desk research and engaging with potential suppliers for comparative analysis.

Masterclass Business Design Thinking, Business Design Thinking

Advanced Master In Management, Management

Master In Media Culture

Thesis research on the succes of the flemish telenovela Sara. Published in collaboration with Alexander Dhoest: "Ugly Betty, Flemish Sara.

Bachelor In Communication Science

Extra credits and certificate: Professional Communication in Dutch Bachelor research: "De representatie van celeberties in de Vlaamse.

Languages And Economics

Activities and Societies: Co-founder and volunteer Oxfam School Shop. Student at the Jan Portaels Academy of Fine Arts