Chief Operating Officer at Cruel Pancake clothing brand by Hugo Philip – Spearheading end-to-end operations, from finance, admin, and product development to marketing and digital strategy. Pioneered the brand's foundation, built a dynamic team, and optimized processes to drive growth and innovation.

Brand creation and development of Cosmic Goddess - Coffee brand by Caroline Receveur.

- Development of OJAR's fragrance brand identity and strategic positioning within the luxury sector.- Partnered with GIVAUDAN to oversee the formulation of core fragrances, ensuring alignment with the brand's strategic vision.- Managed the creation and implementation of communication strategies, maintaining brand alignment across all platforms.- Led the production and execution of key brand assets, including digital initiatives, events, public relations, and media engagements to support market presence.

- Developed and produced creative concepts, public & private events, and PR campaigns for luxury and global brands.- Managed event production, visual communication, influence strategies, and business development across the Middle East market.- Clients: Dior, Cartier, Piaget, Repossi, Van Cleef & Arpels, Givenchy, Jeep, Coty, adidas, Nissan, Air Arabia, Noon, Dubai Film Festival.- Oversaw production for major concerts and comedy shows, including Jamel Debbouze, Patrick Bruel Concert, and Elie Semoun shows.

-Conceptualizing and executing creatives ideas to meet ratings objectives for multiples projects on MBC1 channel (morning show, travel show, news, sport, video clips...)-Conceiving ideas relevant to the audience and generates interest and income-Maintaining contemporary technical skills-Supervising the progress of projects from production to post production

- Programmed independent feature films for ARP Selection, focusing on France distribution.- Managed film markets like Deauville and Cannes Festival.- Coordinated film premieres and festival screenings.

- Oversee production logistics for major TV events like Les César and Les Molières.- Coordinate crews and schedules for entertainment shows on France Télévisions and Canal+.- Ensure smooth on-set operations, working closely with directors and talent.