Manon Rapaud Email & Phone Number

Monaco, Monaco

Antibes, Provence-Alpes-Côte D’Azur, France

Support the Digital Team on 4 different levels by creating SEO contents for the website:- Create products pages on the CMS & update them with all information needed for e-commerce (marketing, sales & digital activities related) , then create SEO descriptions. - Create SEO contents for specifics brands & type of products.- Create SEO contents for general products pages.- Blog post writing.

Monaco

- Support the Digital Transformation by implementing Microsoft Office 365. - Create supports (PPT/tuto/videos…) to learn the tools of O365.- Set up internal communication plan to roll out the project. - Create visual supports for the communication plan.

Villeurbanne, Auvergne-Rhône-Alpes, France

Région De Lyon, France

- General1. Launch of the Website. Started to work on the B2B website from scratch and went through the whole process until the launch. Target: Our distributors and retailers in EMEA and NA.2. 4 brands. Daily working and switching between 4 different brands. Bollé, Cébé & SPY+ for sport/lifestyle brands and Serengeti for luxury sunglasses and eyewear brand (8 Summer or Winter Collections are live).3. Replenishment and pre-order sections: Obsolete, New & Active, and Next-Year products are live (4000 items).- Product Collections1. Upstream. Collect product data from marketing/product teams (Descriptions, translations, packshots, lifestyle images, prices...).Process and adapt the data to be able to use it according to Netsuite (Oracle) - our ERP - standards: Reorganise Excel files, resize and rename images with Photoshop or with a script...2. ERP and CMS. Upload every processed informations to Netsuite and set up product matrix.3. Front. Check every product pages & correct bugs when pushing live according to the roadmap.- Look & Feel and contentMake sure that the front is always up to date with our last Collections. Adapt the website to every marketing guidelines for each brands.Add more content (videos, lifestyle images, hompepage...).Web catalogs pages.- Marketing campaignsEnsure that our customers adopt the website by sending marketing campaigns with regular promotions and/or with information sharing.1. Code with HTML email templates or with Klaviyo (since 2022).2. Set the campaign up by strategically segmenting our customers, for a more targeted message.3. Program the campaign in Netsuite or with Klaviyo (since 2022). Send a reminder of the campaign in the middle of it.- Other1. Push live additional products such as POS Trade Marketing or Parts & Accessories.1. Footer pages: Make sure information and legal pages are up to date. Work with HTML.2. Relation with Customer Service.

Région De Paris, France

- Digitalization of the group : Microsoft Office 365 deployment for 10 000 employees.- Project management: Managed teams in order to create and implement a Data Wall.- Ensure and facilitate coordination between the headquarters and subsidiaries worldwide for the follow-up of digital projects.- Support and strengthen the projects and missions of the Digital Transformation department.- Building various internal digital strategies.- Digital KPIs definition and follow-up, for various internal digital strategies.- Daily work with the Agile method.- UX/UI training, SEO/SEA, Lean Management, Design Thinking...

London, Royaume-Uni

- Autonomy throughout the whole commercial process, from the first contact with the prospect to sending the order: advising clients, logistics, packing, administration…- Digital marketing & communication strategy development in order to boost sales and improve business relationships: social media analytics, creating ads, creation of newsletters and content for BtoB customers.- Implementation of marketing and sales strategies to increase sales and the number of prospects based on the recovered data.- Analysis of Social Media data to highlight strengths and areas for improvement.- Customer support: advice, various information, order taking, after-sales service...- Logistics: preparation of orders + constant contact with the logistics and delivery service to manage the follow-up of orders.- Participation and preparation for trade fairs and exhibitions: London and Bologna (Cosmoprof).- Creation of documents : Invoices, packing lists, customs declaration...

Région De Lyon, France

- Analysis of the results of each professional's accounts in order to propose new offers adapted to their needs according to their business, their sector of activity and their budget.- Performed market studies, gathered market intelligence.- Sales report using Google Analytics.- Created and managed new customers’ submissions.- Updated internal database using SalesForce ERP.- Creation of content and newsletter for BtoB customers.- Organization of internal events.- Implementation of operational marketing strategies.

Région De Lyon, France

- In-store customer advice.- Checkout sales.- Application and assimilation of BtoB commercial techniques.- Creation of newsletters and promotional documents for Lyon stores.- Social Media management.- Prospection.

Bac +5, Programme Grande École, Digital Marketing & Ecommerce

Master’s Degree, major in Digital Marketing & Ecommerce.

Major In Brand Management, International Marketing & Ecommerce

Education record

Major in Marketing, Management & International Business Relationships.