Manos Spanos Email and Phone Number
CCO Sunny Sky Products | CMO | Growth & Change Driver | Purpose Driven Brand Builder | Board Member at
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Sunny Sky Products
Manos Spanos's Location
Houston, Texas, United States, United States
Manos Spanos's Contact Details
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About Manos Spanos
An incisive, high energy, and results driven Senior Marketing executive with a laser focus on driving profitable revenue growth and maximizing enterprise value. Experienced in US and International roles with multi-year country and product P&L experience in three major global companies, J&J, PepsiCo and Danone, as well as fast growing startups such as L-Nutra Inc & Meta Materials Inc. Recognized for developing groundbreaking marketing campaigns and igniting innovation. Passionate about building purpose-led brands and fostering high-performance cultures. SELECTED CAREER HIGHLIGHTS ▪ Rejuvenated Danone NA's yogurt business, reversing declines in staple brands like Activia and Oikos while accelerating growth in plant-based and kids yogurt categories. ▪ Transformed Two Good into a purpose-driven brand, earning Nielsen's Top 25 Innovation award for FMCG in 2020 and significantly contributing to overall US business growth. ▪ Led the creation of Danone North America's Marketing Center of Excellence, operationalizing a globalfirst in-house, full-service internal "agency." ▪ Drove consistent growth for PepsiCo's Mountain Dew, achieving a 3-year CAGR of 4% and making it the fastest-growing carbonated soft drink in the company's portfolio. Led the launch of Mountain Dew Game Fuel in 2018 reaching retails sales of over $100MM in first year. ▪ Continued a 30%+ growth momentum while transforming the portfolio, retail presence and internal structure and processes of a PE Backed Startup like L-Nutra. ▪ Heading the Marketing Advisory Board for the University of Miami School of Business ▪ Published in the Journal of Brand Strategy v.10(1) June 2021, “Brand storytelling in the age of artificial intelligence” - https://www.henrystewartpublications.com/jbs/v10
Manos Spanos's Current Company Details
Sunny Sky Products
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CCO Sunny Sky Products | CMO | Growth & Change Driver | Purpose Driven Brand Builder | Board Member
Manos Spanos Work Experience Details
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Chief Commercial Officer (Cco)Sunny Sky Products Jan 2024 - PresentHouston, Texas, Us
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Chief Business OfficerMeta Materials Inc. (Meta®) Jul 2022 - Jan 2024Halifax, Nova Scotia, CaMeta Materials Inc. is a nanotechnology, NASDAQ listed, designer, integrator and producer of highly functional films and intelligent surfaces utilizing the technology of metamaterials, offering breakthrough performance across Aerospace & Defense, Energy, Automotive, Telecoms, Brand Security & Medical devicesHired as CBO, to translate the corporate strategic plan into actionable outputs, with an emphasis on Revenue Generation, Business Development & Commercial Structure revamp. Results include:- Triple digit growth in Development Revenue and Bookings over 2022 behind 3 partnerships in Battery materials, Automotive, and Aerospace & Defense - Secured a significant strategic partnership with Panasonic Industries for the supply and full commercialization of the Transparent Conductive Films vertical, enabling a fast Go To Market strategy- Built a Business Development team, establishing clear priorities, action plans, and KPIs managing a double digit pipeline of customers across the four business verticals -
President - Consumer DivisionL-Nutra, Inc Sep 2021 - Jun 2022Los Angeles, California, Us- L-Nutra is leading the discovery, design, and commercialization of novel, plant-based nutrition programs and therapeutics with the mission of enhancing human health-span. As President of the consumer division, will be responsible for setting and executing on the growth agenda of the company, with full P&L responsibility for the Consumer Business including:- ProLon®, (www.prolonfmd.com)the first and only clinically tested 5-day fasting meal program recommended by doctors, - Fast Bar®, (www.fastbar.com) the first nutrition bar specifically designed for intermittent fasting. -
Svp/Cmo Brand Marketing Yogurt Bu - UsaDanone Oct 2019 - Apr 2021Paris, Fr- Responsible for crafting the Commercial Brand strategy for the Yogurt portfolio. Created & executed Brand Communications, Consumer Activation, Pricing & Innovation Strategy for some of America's largest Yogurt Brands like Activia, Oikos, Light & Fit, Dannon, Danimals and Two Good. - Reversal of a 2-year decline trend in value sales in Retail. Driven by single digit growth of scale brands like Activia and Danimals and double-digit growth in raising brands like Silk, SoD and Two Good, just included in the list of Nielsen Top 25 innovations in Retail in the USA. - Led the development of Brand Manifesto, Architecture and Visual Identity Systems for the Yogurt Portfolio- Championed the development of the New Marketing Paradigm for the BU, including the rollout of a new Media Model, Content planning & monetization in partnership with the Marketing CoE- Reported to the Yogurt BU President, leading a team of 40 Marketers with 6 Direct reports -
Senior Vice President, Marketing Center Of ExcellenceDanone Mar 2019 - Sep 2019Paris, FrHead of Marketing CoE leading Media, Insights, Data/Analytics, Design & Consumer Engagement- Led the creation of a Marketing Center of Excellence serving the entire Danone Portfolio in North America, a Global First for Danone. In short 6 months delivered on a number of critical projects including the completion of Enterprise Reporting, the roll out of the new AI and Data driven Media Model, the implementation of new Insights Capabilities in the Innovation and Creative processes, the re-structuring of the internal Creative capabilities and the roll out of the 2019-2020 Brand Academy agenda.- Reported to the USA President and headed the Insights, Analytics, Media, Design, Creative, Consumer Activation and Brand Academy functions leading a team of 90 people with 5 Direct reports.
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Vice President, Brand Marketing Flavor Brands, New Sparkling & Energy DrinksPepsico Aug 2017 - Mar 2019Purchase, New York, Us• Responsible for creating and executing the global Brand and Communication Strategy for all the flavor portfolio of PepsiCo CSD’s including Mountain Dew, 7UP, Mirinda, Izze as well as the Energy Drink Portfolio including Adrenaline Rush, Amp, Sting and the partnership with Rockstar. • Develops the Global Content Strategy, and leads the development of Communication and Consumer Activation platforms for the above brands in partnership with our Lead Markets• Leads the development of Brand Architecture and Visual Identity System and owns the global expansion agenda • Leads the efforts on developing the Marketing 2.0 model, including content monetization in partnership with the Creator’s League PepsiCo Content Studio • Reports to Global Beverage Group President, leads a team of 5 Direct reports and functionally the 7 regional brand marketing teams. -
Senior Director , Global Brand Marketing Mountain Dew & Energy Drinks PortfolioPepsico Sep 2016 - Jul 2017Purchase, New York, Us• For Mountain Dew, our second largest brand at PepsiCo with $10B in retail sales, led the development of the Global Communication, and Consumer Activation platforms around Action Sports, Gaming & Lifestyle helping the brand become the fastest growing CSD in our portfolio delivered a 3 year CAGR of high single digits in value• Led the global expansion agenda with core Dew launches in 4 major Markets in 2015 and 2016 • Drove the creation of the first ever brand Global Communication Campaign leading to the highest ever utilization of centrally developed Marketing assets for the brand• Oversaw the Global expansion of Mountain Dew Kickstart, the largest CSD innovation in the past 5 years.• Award for Innovative Digital Solutions from the Internationalist/ANA for the Global Content Strategy for Mountain Dew• Named “Internationalist of the year” and member of the Internationalist 1000 Global Marketing Initiative in partnership with the ANA
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Senior Director, Global Brand Marketing Mountain Dew & AquafinaPepsico Sep 2014 - Aug 2016Purchase, New York, Us• For Mountain Dew, our second largest brand at PepsiCo with $10B in retail sales, led the development of the Global Communication, & Consumer Activation platforms around Action Sports, Gaming & Lifestyle helping the brand become the fastest growing CSD in our portfolio for 2015 & 2016 YTD.- Led the global expansion agenda with core Dew launches in 4 major Markets in 2015 & 2016 (Spain, Brazil, Argentina & South India) & the international roll out of Kickstart, our largest Beverage Innovation.- For Aquafina (held the responsibility since August of 2015), led the development and alignment with Senior Management of our Global Hydration Strategy, developed new Brand Architecture & Visual Identity System for Aqaufina, and led the development of a new Premium Water Brand proposition.- Won the 2015 Gold Award for Innovative Digital Solutions from the Internationalist/ANA for our Global Content Strategy for Mountain Dew- Named “Internationalist of the year” and member of the Internationalist 1000 Global Marketing Initiative in partnership with the ANA
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Director, Global Innovation Pepsi & Mtn Dew, GbgPepsico Dec 2012 - Sep 2014Purchase, New York, Us• Led the design & direction of the innovation strategy focusing on brands Pepsi & Mountain Dew • Focused on the development of key long term platforms particularly around “Future Proofing” our brands• Led the global expansion of our Mid-Cal Pepsi proposition including partnering with the USA team for the launch of Pepsi True in the USA (Oct. 2014)• Determined the business model and required investment levels for new innovations including: • Key business details, size of prize, key technologies, key concepts & lead markets for those Platforms.• Reported directly to Pepsi Global CMO
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Marketing & Trade Marketing Director East Balkans RegionPepsico Oct 2010 - Dec 2012Purchase, New York, UsP&L control of an $270MM business including all Pepsico Brands in Snacks and Beverages. Responsibilities include: - Portfolio management of the combined snacks and beverages business - Creation and execution of the strategic & marketing plan for the entire territory - Completed the restructuring of the Marketing Department into a combined PO1 format ending with a team of 6 direct reports – Total dept of 30 people - Delivering solid growth in both Beverages (mid single digit) & Snacks (double digit) in a declining Market gaining yoy share in all key brands - Pepsi became the No1 Household Cola Brand in Romania in Q3, 2011 - Managed the creation of a Social Media and WoM strategy that led to become the no1 FMCG company in Romania in Social Media reach and interaction
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Marketing & Trade Marketing DirectorPepsico - Ivi Jun 2008 - Nov 2010P&L control of an $190MM business including all Pepsico and IVI brands in Greece. Responsibilities include:Creation and execution of the strategic & marketing plan for the brandLeading the innovation process for the above brandsServes in the company board of DirectorsDrove 2009 growth of +11% in volume in a flat market gaining significant shareHeads a team of 5 direct reports in Marketing and 2 in Trade marketing dept - Total dept of 15
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Marketing ManagerJohnson & Johnson - Neutrogena Jun 2007 - Jun 2008P&L control of an $87MM, Hand and Body business in the USA. Responsibilities include:Creation and execution of the marketing plan for the Norwegian Formula and Specialty H&B businessLeading the innovation process for the above brandsParticipates in the strategic planning team for the total Neutrogena brandDelivered a YTD growth of 27% vs. 2007 Heads a team of 2 Direct reports - Reporting to Marketing Director
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World Wide Franchise ManagerJohnson World Wide Franchise Jan 2005 - Jun 2007Johnson's Adult reached $400M in Sales globally for 2006, mentioned as a key corporate growth engine in the annual Wall Street J&J report for the first time ever.30% compound growth rate for the two years helping the total Johnson's brand grow at a record 10.6%Holiday Skin global launch for a record + $70MM in Gross Sales incremental to base businessMember of the Strategic Planning team for the Johnson's Franchise. Heads a cross functional team of 10 members - Reporting to VP Marketing International
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Group Product ManagerJohnson & Johnson Hellas Sep 2004 - Dec 2004Responsible for the marketing of Johnson's Baby Group of Products and Johnson's Kids brandContinued to drive growth of +6% in a stagnant category that ended the year flat Reporting to Marketing Director - Leading a team of 1 Junior Brand Manager & 1 Marketing Trainee Project Manager for international new product development for JB Shampoo and J's KidsProject Manager for the European Roll out of J's Kids
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Senior Product ManagerJohnson & Johnson Hellas Sep 2003 - Sep 2004Responsible for the marketing of Johnson's Baby Shampoo, Wipes, Lotions and Johnson's Kids brandReporting to Marketing Director - Leading a team of 1 Assistant Brand Manager & 1 Marketing TraineeCumulative growth for the above brands at +6% well above the 1% growth rate of their respective markets
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Product ManagerJohnson & Johnson Hellas Sep 2002 - Aug 2003Responsible for the marketing of Johnson's Baby Shampoo, JB Wipes and Johnson's Kids brandReporting to Marketing director - Leading a team of 2 Assistant Brand Managers JBS Growth at +8%, JB Wipes at +15% both well above their respective market growth ratesJ's Kids at + 40% driving market growth holding an 85% share
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Assistant Product ManagerJohnson & Johnson Hellas Dec 2000 - Oct 2001Responsible for the marketing of Carefree liners and O.b. tampons, reporting to Senior Product ManagerO.b. growth was at 14% volume for 2001 while Carefree grew 8%
Manos Spanos Skills
Brand Management
Fmcg
Strategy
Digital Marketing
Trade Marketing
Strategic Planning
Social Media
Marketing Management
Marketing Strategy
Cross Functional Team Leadership
Market Planning
Competitive Analysis
Marketing
Product Development
Management
Sales
Sales Operations
Market Analysis
Fast Moving Consumer Goods
Customer Insight
Leadership
Business Planning
Team Building
Shopper Marketing
Key Account Development
Portfolio Management
Market Research
Product Marketing
Forecasting
Marketing Research
New Business Development
P&l Management
Consumer Products
Product Launch
Business Development
Manos Spanos Education Details
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University Of Miami Herbert Business SchoolMarketing And International Business -
Hartwick CollegeManagement
Frequently Asked Questions about Manos Spanos
What company does Manos Spanos work for?
Manos Spanos works for Sunny Sky Products
What is Manos Spanos's role at the current company?
Manos Spanos's current role is CCO Sunny Sky Products | CMO | Growth & Change Driver | Purpose Driven Brand Builder | Board Member.
What is Manos Spanos's email address?
Manos Spanos's email address is ma****@****ail.com
What is Manos Spanos's direct phone number?
Manos Spanos's direct phone number is +187074*****
What schools did Manos Spanos attend?
Manos Spanos attended University Of Miami Herbert Business School, Hartwick College.
What are some of Manos Spanos's interests?
Manos Spanos has interest in Science And Technology, Children, Economic Empowerment.
What skills is Manos Spanos known for?
Manos Spanos has skills like Brand Management, Fmcg, Strategy, Digital Marketing, Trade Marketing, Strategic Planning, Social Media, Marketing Management, Marketing Strategy, Cross Functional Team Leadership, Market Planning, Competitive Analysis.
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