Content Strategist
CurrentOverseeing the successful fulfilment of all content-related requirements throughout the organisation to help the organisation achieving its business goals, by maximising the communicative/commercial impact of content.Identifying and defining all content needs with key stakeholders, being responsible for the delivery and management of such content. Major responsibilities:-Gather, audit, analyse existing content and develop and own the product content map.-Determine content requirements and content sources-Ensure the alignment on content objectives, assumptions, risks and success factors.-Propose innovative solutions for content management, workflow and maintenance.-Create own content and shepherd content through the creation process and ensure there is a plan for maintaining and governing content, once in production.-Be the point of contact for all content related aspects and own all content processes, across the relevant life-cycle, namely:o Pre-Production Research User Analysis / User Needs /Content Inventory / Audit /Content Aggregation o Develop Editorial Strategy Voice -Style-Brand Guidelines / Term-base development and alignment o Develop Establish Workflow: People, Ownership, Roles, Processes / Content Plan (Short/Long Term)o Management: Content Management Tools and Practices / Content Backup / Versioning / Archivingo Content Creation:Copywriting in GR-ENG / Translations resources management/ Tagging - Classifyingo Content Optimization: Proofreading / Editing / Fact Checkingo Content Delivery: HTML marking up and editing / Distribution Processes and Toolso Evaluation:Success Evaluation and Learning