A purpose-driven Creative Director & Innovator with an international career, on a mission to put the best creative skills in the hands of visionary leaders and impact-driven organizations. As a creative hybrid, I support businesses and leaders to build strong brands that connect and serve their target audience. I have a proven record of assisting businesses in increasing their visibility, building credibility, launching and expanding their operations, fostering authentic connections resulting in customer loyalty, all while making a positive global impact. A few examples:- Build a sustainable fashion brand from scratch: Business coaching, community building, brand identity, social media strategy, production, and sustainability consultancy for launch collection.- Translate ecommerce fashion brand into sustainable store experience: Modular sustainable approach, incorporating offices, packing center, shop-in-shop, and event space for customer journey.- Rebrand NGO educating girls in Africa: Increase visibility, attract donors through girls' stories-inspired identity, resulting in donation increase.- Transform a community into a branded ecosystem of products and offers under an umbrella brand aiming to democratise financial education, centered around its members'needs.- Mentor young creatives and entrepreneurs for using creativity for good: Develop business plans and funding strategies.My story:I spent my life travelling the globe from the age of 5. Born in France, I lived in India, Hong Kong, Italy, the UK, and I’m now based in The Netherlands. These experiences have given me a profound understanding of our world today and a bold vision for what we need tomorrow.Educated in the early years of Design Thinking at the renown London College of Communication, I graduated with a piece of research on how designers could regain their power and authority through sustainability. I started my career with top design and advertising agencies in London, Hong Kong, and Amsterdam. In 2019, I decided to pursue my own path to find better, smarter and more ethical ways to work with and within the creative industry. I founded Archipelæ in 2022, infusing all my experiences and strategic thinking into a cohesive methodology. The same year, I also became a mother. Like if that wasn’t enough, I decided to follow my nurturing instinct and built The Reef in 2023, a support community for freelance talents. I provide Business education while supporting their creative growth. The aim: to explore their full creative potential and thrive doing what they love.