Role in Network18: spearheaded revenue and lead generation marketing initiatives on Network18 digital and traditional diaspora (News18 Vernacular channels, News18.com, News18 YouTube Channels)Led paid YouTube marketing campaigns for clients on multiple regional News Channels at Network18Responsible for Vernacular Channels (portfolio of 8 News18 Regional Channels) for their campaign execution and revenue growthDirected digital campaigns on News18.com (India's largest online & offline news network) by effectively analyzing the desired target audience and strategically placing the banner ads/native articles to reach highest website traffic for maximum brand exposure in required time periodAnalyzing competition's trends to implement changes and achieve client's objective as per the dynamic marketUnderstanding of online and offline content to better execute and integrate media planning Responsible for major billing clients like Okaya Group, Maruti Suzuki, Hyundai, Airtel, BMW, Kia Motors among others

Role at Zee Entertainment: Handling end-to-end business execution for advertisers on regional entertainment channels Managed a portfolio of more than 10+ entertainment channels of India's leading Entertainment Media House Zee Network By bringing structured solutions backed by data along with brand integrations to drive initiatives and co-relate channel performance with advertiser’s business models to find out optimum solutionConceptualizing the marketing proposition for new shows, develop plans and translate the same into creatives and promos and its effective deployment in media, and digital formats to ensure maximum reach based on audience appeal and different consumer cohorts.Devising and executing client's social media strategy for Instagram, LinkedIn, Twitter, Facebook & YouTube Hands on experience of working on YUMI software for deriving pre-evaluation and post-evaluation data of ongoing television campaigns for the clients basis their target group and market specifications.Analyzing the derived data to interpret the GRP delivered on the campaignsHave made integrated presentation solutions as well to pitch new advertisers about the potential of our channels.Maintaining CPRP tracker of clients on weekly basis to track their campaign performances

Role in Mathrubhumi News Channel:-Managed client campaigns on Online and Offline Mediums (like Mathrubhumi.com, Mathruhumi News Channel, Club FM Radio, YouTube, Facebook)Responsible for driving new business for Mathrubhumi News Channel and Club FM Radio-Closing annual deals with Automobile giants and managing complete campaign including lead generations -Successfully presented and conceptualized multiple new campaign ideas to the clients -Developing strategy to achieve monthly, quarterly and yearly targets.- Responsible for driving new business for Club FM Radio-Developed 360 degree Media solutions for clients with presence of digital,On-Ground,TV, Radio elementsRecognition:-Awarded as top performer for consecutive months with highest revenue delivery among all metros PAN India-Generated highest revenue in the Delhi/NCR branch for 3+ consecutive years

Responsible for:-Acquiring new business on Magicbricks.com-Acquiring new business for Property Expo (Real Estate exhibitions held in India,Dubai,Singapore,etc)-Designing Online Campaigns on magicbricks.com for Branding and lead generation of Real Estate giants (Builders and their channel partners) in Delhi/NCR -Helping clients reaching prospective buyers by training their sales team in how to effectively use website tools for better conversion rate-Pitching and presenting clients with sound concepts for their upcoming soft launch of the Real-Estate projects-Team Handling skills Recognition:-Awarded as top performer in the Gurgaon branch for consecutive months for generating highest revenue-Won Mentorship award

-Experience in deriving business from Retail sector like Education clients (Universities, Leading Footwear Clients, Battery clients, Banks and other SMEs)-Space selling for Radio(92.7 BIG FM), TV (BIG Magic), Intellectual Properties (Big Entertainment Awards) and On-Ground Activities in RWAs for Consumer durable clients

Job responsibilities included:Financial advise to the debtors Debt Collection from US based clientsAdvising clients on how to manage their repayment plans, future financial planning