• Responsible for planning, building and executing digital strategies for new and existing clients• Planning and suggesting budgeting approach for clients to ensure maximum effectiveness of marketing activities and drive sustainable growth• Managing in-house teams and multiple partner vendors for quality and delivery of key tasks to ensure profitability and timely turn-around time of accounts• Setting effective tracking and analytics mechanisms to build dashboards for KPIs and tracking effectiveness of the progress attained on a monthly basis• Researching on new market trends and tools to improve quality and productivity of workflow• Working with the design, content and web development team to attain digital readiness from the get-go• Working closely with the content team to ensure respective value add is attained for both clients and end users• Maintaining audit of brand touchpoints to scout opportunities to increase engagement and conversions• Suggesting additional scope for improvement outside of the agency purview to improve the overall marketing effectiveness• Exploring opportunities like ABM, Sales Navigator, InMails etc. to experiment and open new verticals outside of traditional marketing channels• Creating and delivering digital strategy pitches for new inquiries and suggesting ideal way forward for sustainable growth

• Responsible for planning and managing organic and paid campaigns for multiple clients in domains ranging from SaaS, IT solutions, industrial manufacturing, real estate, fashion and more.• Assisted in client pitches and strategy creation

- Started with hands-on experience for Google Ads for clients in domains like paint manufacturing, phone repairs and more. Exposed to search engine optimization and gained experience through learning.