Responsible for developing user-centered design strategies that promote wellness and mindfulness. Led the creation of intuitive interfaces and holistic experiences aimed at helping users engage with somatic practices. Collaborated closely to shape the brand’s visual identity and drive innovation in the wellness space, ensuring a seamless and impactful user experience.

Worked with the CTO to analyse about the user experience problems and did system study, quantitative & qualitative user research data and analysis. Devised solutions to create positive user experience and crafted UX flows, designed interfaces and conducted user studies.

- Music Distribution & Marketing for the soundtracks of the artist- Ideation, creation, designing, strategizing, and execution of all marketing campaigns for the artist- Developing contacts with relevant individuals and record companies- Growing artist awareness on the web and creation of publications for the artist- Collaborating on photo shoots and video work- Designed and developed artist's website, and managing social media profiles- Creating advertising campaigns on various social media platforms and streaming platforms- Managing and building clients- Research, planning, setup and optimisation/management Google Adwords and Facebook ads

- Managed HNI clients' portfolio and advised the clients according to their investment goals- Delivered strategic programs according to the business objectives- Handled 400+ HNI clients across Tricity, and sold a wide range of investment products- Achieved 100% product-wise targets, and acquired 70% new customers- Delivered client's requirements within specified TAT to ensure customer satisfaction- Generated 25% of the total branch's business revenue

- Acquisition of new users by creating content for drip campaigns having over 1million impressions per campaign.- Expended home-grown automated marketing tools like Fynd CC to gain customer loyalty generating sales of over 20k per month.- Boosted user engagement by 25% on various social media platforms by optimizing social media content.- Catalog design and management in photoshop.- Formulated the future Marketing Plans to push certain brands for promotion leading to sales growth accordingly.- Coordinated with various stakeholders and administered every aspect of customer support and brand promotion.- Devised and implemented strategies to delight unsatisfied customer post service failure which increased customer loyalty by 7.5%.- Created relevant social media content and campaigns across various channels.

- Developed Digital Marketing strategy by analyzing the client’s company and their products.- Devised a social media marketing campaign for US-based client and identified the effectiveness of branding through digital media.- Developed and Implemented SEO and PPC strategies.- Generated, edited, published and shared engaging content on a daily basis.