Manraj Riat, Mba Email & Phone Number

Canada

Implement company-wide processes and marketing collateral to manage projects (Asana), analyze trends and competition, and lead quarterly strategic planning meetings with senior management team across all departments (sales, operations, finance, and design). Manage the marketing budget and measure insights through analysis (Google Analytics), reporting key metrics and developing tracking systems to guide future strategies and decision-making.Design and manage the marketing strategy, develop presentations and customer/buyer personas, launch new products and campaigns (Mailchimp), and increase social media growth by 130% through impactful storytelling skills.Craft messaging and content across various channels including all social platforms, videos, awards, ads, and company websites (WordPress), while aligning several teams including design, digital managers, media, web developers, and community partners.Identify B2B & B2C lead generation sources and evaluate customer journeys and feedback, leading to over $10M in opportunities and 50+ new qualified sales prospects (HubSpot CRM).Foster a collaborative culture using empathy to prepare teams for new offerings, recruit and onboard new employees, lead an annual mental health fundraising campaign for Movember, and secure $115,000 in training and grant funding to further develop the team.

Had the unforgettable opportunity to travel to East Africa and freelance for a couple years, and lived out my ultimate dream of designing a book cover for a guidebook written and published by my exceptionally talented grandfather!Utilized strong creativity and analytical skills to develop inbound and outbound marketing activities for clients, launched social media accounts, and managed online content, resulting in greater brand awareness and lead generation.Applied research skills to conduct competitive market analysis, implemented tactical campaigns and strategies, engaged with users/customers, developed personas, and utilized strong communication skills to increase clients' product offering and reach.Worked with client (developer) to create GTM strategy for a mobile healthcare app, defined goals and metrics for launch, and developed marketing materials to highlight features and benefits for her investor pitch.

Designed, documented, and implemented accountability and measurement systems, and trained c-suite clientele to use them effectively with a minimum of 2:1 return on investment.Managed scheduling, deadlines, and communications with engineering, software, and construction clientele using exceptional people skills while invoicing $10,000+ per month. Leveraged organizational skills to manage all logistics for four management training cohorts, and led the development of course assessments for over 60 students in 16 training classes.Developed creative marketing materials, conducted extensive market research, surveyed clients, and performed competitive analysis, contributing to brand strategy and new offerings.Led company social media accounts and online content, resulting in 500% organic growth.

Promoted client retention by responding to issues within 24 hours of gathering feedback, and applying mitigation strategies to support millions of dollars in clients’ portfolios.Led over 20 in-branch marketing campaigns and events, resulting in an increase in clients’ awareness for new products and services. Built strong client relationships and brand loyalty by tailoring products to their specific needs and meeting with the sales teams to discuss client pain-points and opportunities. Created team cohesiveness within the branch by being the point of contact between the sales and service teams, disseminated information about new product offerings, and organized successful fundraising events and volunteer activities in coordination with United Way.

Recognized by branch and regional management as a top sales performer by continually exceeding targets by at least 150% every quarter.Rated the highest among peers in providing exceptional service to clientele when clients were surveyed about their experience.Coached and mentored more than 10 new staff members, ensuring efficient onboarding, effective problem solving, and quality customer service.

Surrey, Bc

Launched home-based baking company and grew revenue by $10,000 over two years, providing cakes for events of over 500 attendeesIncreased brand awareness by creating marketing material through various social media platforms, including Facebook and Instagram

Surrey, Bc

Drafted and formatted legal documents for court cases making sure all documentation was accurate and prepared for litigation. Ensured efficient operation by coordinating all client communication, and organizing travel for lawyers and clients when needed.Listened to prospective clients needs and directed them to appropriate legal services and channels, ensuring suitable billable hours for lawyers.

Master Of Business Administration - Mba

Activities and Societies: Graduate Women’s Council President, Case Team Ambassador, case competitor, Mentors in Business participant, MBA.

Global Studies 5 Month Exchange Term

Bachelor Of Arts (Ba), International/Global Studies