- Responsible to devise sustainable business strategies for product business to ensure profitable growth by employing thorough market research and risk assessment. - Focus on data based approach to drive change management and process improvement. - Responsible for pan-India channel partner marketing and engagement initiatives. - Manage all tasks related to sales force excellence as well as distribution management.

Development and implementation of CRM model under the brand campaign NBT Suraksha Kawach - Worked towards improving the participation in the campaign and create a robust customer database required as the prerequisite for CRM.