It provides highest quality of nuts, seeds and dried fruits.• Collected, cleansed, and provided modelling and analyses of data used for major business initiatives.•Improved demand forecasting that reduced backorders to retail partners by 20%.•Provided client facing reporting and recommendation that has led to a 25% increase in the revenue.•Completed focus group and BI research that helped boost specific region sales by 15%.•Developed an SEO-centred content strategy for the launch of new website, increasing page views by 30%.•Created visually impactful dashboards in Excel and Tableau for data reporting by using pivot tables and VLOOKUP.•Designed and built statistical analysis models on data sets that helped increase online sales (up to 25% per product) and lowered cart-abandonment rate by 15%.•Collaborated with senior management team for business requirements and to locate and define opportunities for process improvements.

Performed black box testing, functional testing, integration testing, database testing, and regression testing.Performed testing of dynamic websites and applications.Tested compatibility of applications on different platforms (Windows, Linux), browser versions (IE, Firefox, Safari, and Chrome), and Mobile Devices (iOS, Android, Windows Phone).Practice agile methodology for the project development cycle using JIRA.