- Developed & executed engaging organic Instagram content calendar (15+ posts/month) aligned with brand & audience insights.- Increased D2C brand's Instagram followers by 15% in 4 months.- Created high-performing Instagram Reels averaging 2,200+ views (peak 7,000+) to enhance brand awareness & engagement.- Identified and conducted successful influencer outreach, securing partnerships with 250+ targeted influencers. Drove seamless execution of creatives and deliverables.- Led a data-driven Instagram campaign for Brand Bandits at MICANVAS, promoting the brand to 800 attendees and 900+ teams. - Unveiled key oral care concerns through interviews and crafting targeted surveys (100+ responses). Translated insights into impactful educational content, fostering brand trust and empowering informed consumer choices.

- Managed sales lifecycle including the post sales activities for the enrollment of 20+ in select government schemes- Developed effective & creative ways of sales enablement through BTL marketing activities & increased sales by 1.5x- Conducted market research by contacting 15+ agencies and coaching institutions to benchmark the competition, latest trendsand suggested changes to retain and attract students

- Played a crucial role in successfully launching a subsidiary brand of HWM, 'Navreeti' on Amazon- Responsible for Social Media, especially developing comprehensive content strategies and executing timely posts, engaging captions, giveaways to drive traffic, polls to encourage interaction, and relevant tags to enhance engagement with 10K followers- Strategized and Implemented effective marketing campaigns for product launches on social media platforms; instrumental indevising a marketing campaign for the launch of Anti Viral Scarves for women

- Led a team of 20+ volunteers- enhanced accessibility for 12 VI campus students2018-19- Spearheaded a workshop on 'Extracurricular Activities and Sports for PWD' in collaboration with Shradha Shiromani Foundation- Successfully set up a stall at the Annual Diwali Mela and engaged the visually impaired students to generate a revenue 9X the amount invested

Created a blueprint of design and implementation for the team to promote campaigns like Beti Bachao Beti Padhao and Swachh Bharat Abhiyan in & around campus