Mansi Kapoor Email & Phone Number

United States

Minnesota, United States

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

-Strategizing Marketing Campaigns in collaboration with the Board of Directors and Senior Leadership for the website, key internal and external events, and conferences-Suggesting marketing opportunities to the senior leadership in key board meetings on strategic deals -Preparing datasheets focused on Product marketing in collaboration with the designers with inputs from the Sales Executives-Competitive Analysis Reports for the products and services of major players in the industry to enhance product marketing efforts -Market Research (Trends and Regulations) on the subjects of importance for the Senior Leadership-Writing and curating content for marketing on website, campaigns, sales pitches and social media-Comprehending and translating business strategies into clear communications for the team-Reviewing and mentoring colleagues to enhance marketing opportunities aligning with company goals

Greater Minneapolis-St. Paul Area

Lead the Market Research and Competitive Intelligence projects for several non-profit organizations. My mission is to consult with executives and business partners to provide client, adviser, market and competitive intelligence to help guide strategic decisions, prioritize tactical initiatives, and drive innovation.

• Supported the Global Sales, Marketing & Communications, Business research teams.• Managed business research and media research projects including strategic planning analysis of companies in respect to marketing, programming & sales, social media marketing analysis reports, content search for business development.• Prepared Competitive Intelligence Studies, Peer Analysis, Quarterly Financial Analysis, Designing Sales Strategy for KPOs, Newsletters, Business Writing Projects and adhoc projects. • End-to-end clients handling which involves project initiation => effort estimates => attending client calls => resource allocation => project management => final delivery => preparing Utilization tracker => maintaining issue log. • Prepared ‘location analysis deck’ with a view to provide the company’s sales executives economic and business information on the new emerging locations to set up new office and make new contacts.

• Industry Overview on Cable TV in Pan Asia: The aim of the project was to cover the niche industry of Cable TV in Pan Asia network. As a first step, the regions were divided in Asia (including China, India and other regions such as Japan and Korea), Singapore and Taiwan. The basis of the analysis was: the basic overview of the industry, the competitive environment with key players of the industry in every region, the modes of subscription of Cable TV, Regulatory environment and other issues prevalent in the industry, major trends regulating the industry and the future outlook.• Competitive Intelligence Study - Social Media Consulting: The objective of the research study was to conduct a Competitive Intelligence study on Social Media Consulting services of various professional firms by identifying: Services offered by them, Thought Leadership (conferences, speaking engagements, articles, reports, webcasts, newsletters, events) published by them and the Key Executive positions provided by these companies in this sector.• Adhoc Media Research: The projects included preparation of go-to-market brief documents, literature search, executive profiles, thought leadership research, competitive intelligence briefings and weekly/ monthly newsletters.

• Experience on Television audience viewership behavior trends, driving insights from viewership data, media research & consulting, promo planning and data analysis.• Provided research assistance for media research campaigns.• Headed the research and target audience availability for three shows: ‘We The People’ aired on NDTV 24X7, ‘Money Mantra’ aired on NDTV PROFIT, and ‘Khabardar aired on NDTV INDIA. • Also played the role of a fashion journalist for the fashion shows.• Additionally, worked in the company’s Production House ’24 Frames’. The work involved covering major events in the city and editing tapes for the same.

Worked as a Reporter. The profile included covering press conferences, doing media coverage of events like Lakme Fashion India Week, A.R Rahman’s Concert, Political meets of CM of Delhi and Social events for NGOs. After the coverage, the stories were filed, edited, sanitized as per the usage by various newspapers and news channels, and sent for publication.

• Worked as an intern on the Editorial Desk of Hindustan Times. The work involved editing and formatting for a newspaper. Also has the working knowledge of Quark Xpress and other softwares used in bringing up of a newspaper.• Also worked as a Reporter in Hindustan Times’ supplement HT Live. The work involved covering the local news of various regions of Delhi, filing stories, editing, and publication of articles.

M.A. In Mass Communications

Post Graduation With Specialization In Business Journalism And Corporate Communications

Journalism (Hons.)

Higher Secondary