Mansi P. Email & Phone Number

• Focused on change management, data strategy, product development, and product marketing.
• Offer expertise on new market entry, market research, GTM strategy, Product market fit, competitive research, customer segmentation, agile project management, analytics insights, dashboard design and storytelling with.
• Offer product perspective on API development, automation and integration* Offer financial modeling & valuation strategy to guide investment decisions and growth scenarios.
• Cloud data infrastructure consulting

Mama of a newborn

Santa Monica, California, US

• Led a multifaceted team of data product managers, analytics managers, and data engineers, expanding the team from an initial 2 to 20. Focused on the critical challenge of enhancing Shopify merchant reach and revenue.
• Orchestrated an in-depth analysis of e-commerce subscription models, leading to the strategic development of an analytics and recommendations platform to evaluate crucial business metrics. Implemented automated.
• Led the integration of third-party tracking and reporting platforms, providing essential data to internal teams for optimized business processes and informed decision-making. Spearheaded data democratization.
• Worked with the API team to deliver data, insights, and recommendations to partners and internal teams. Developed advanced measurement techniques and pipelines to ensure accurate data collection and analysis.
• Prepared and packaged product briefs and conducted market fit research to support sales, marketing, and product teams. Partnered with sales leadership to align strategies and define impactful product marketing support.
• Collaborated with sales to develop competitive intelligence and authored diverse content types to promote understanding of Recharge data products. Provided guidance to marketing teams for successful activation of.

New York, NY, US

• Collaborated cross-functionally to enhance the ad experience and drive revenue by building, deploying, and maintaining efficient data pipelines and models, focusing on improving advertising technology for NYT readers.
• Worked on Audience Development and Targeting, developing solutions that leverage newsroom content, and advised on integrating BlueKai DMP with ad inventory for targeted insights.
• In Data ingestion, integration, and governance, I utilized ad ecosystem expertise to enhance data quality, developed metrics for ad performance tracking, and led standardization initiatives for business processes.
• Supported the building of efficient data pipelines and analytics solutions, emphasizing query efficiency and accessibility for internal teams at the New York Times.
• For Revenue Initiatives/Modeling, I partnered with yield teams on pricing strategy, worked to minimize leaks in the order-to-cash process, quantified the impact of page speed on revenue, and optimized engagement and.
• Bigquery, Python, Data Studio, Chartio

Oakland, CA, US

Worked on a pay-per-article product and insights suite for professional journals and academic publications.See more at Angel.co/KindWhale

New York, NY, US

• Worked on solving the problem of computing causal attribution and mitigating ad fraud in the digital ecosystem.
• Led product strategy by producing market analysis, defining MVP requirements, and collaborating cross-functionally for implementation, while managing translation of business/product roadmaps into tangible products.
• Guided the evolution of attribution & fraud products, leading integration across various buy-side technologies to enable advertisers/agencies to optimize inventory seamlessly.
• Oversaw the analytics strategy, implemented experimentation (A/B testing) and segmentation infrastructure, and designed frameworks for verifying statistical operation accuracy.
• Directed the methodology design of attribution products and the development of user purchase intent models from browsing patterns and histories using machine learning and information retrieval algorithms.
• Contributed to the development of causal inference methods for predictive analytics, optimizing campaign performance across various hypothetical scenarios.

Westminster, CO, US

• Built data products within the Audience Measurement Group. Development of:
• Probabilistic models for reach normalization, attribution, cross-device measurement, media allocation.
• Programmatic media buying algorithms for TruEffect’s bidder system for Real-Time Bidding (RTB) platforms.
• Define metrics, A/B testing and conduct statistical measurement of new algorithms and approaches. Research:
• Investigated trends in (large-scale) first-party data to uncover consumer behavior patterns. This involves big data processing, multi-dimensional analysis, developing sampling methodologies etc.Analytics & Product.
• Python, Matlab, Excel, Hadoop, Hive, Oracle, SQL, AWS

"High-Tech" fund that utilizes combination of quantitative global macro directional and high frequency automated trading strategies.

Nueva York, Nueva York, US

Assisted with an initiative to help reduce default rates and expansion of Individual Credit groups.

Houston, TX, US

• Analyzed SCI's existing business units and developed strategic business plans to address deficiencies and opportunities.
• Conducted valuation of investment opportunities, acquisition candidates, divestitures, new construction projects etc.
• Assisted with transaction execution, conducting negotiations, and driving activities to closure through M&A integration team.
• Developed several financial reporting tools via SQL and VBA programming.

• Managed marketing campaigns, SEO initiatives for clients.
• Development and testing of several applications used for company information maintenance.
• Worked on automation systems as a key role in the development of data services module.

Education record

Education record