CANZ is a U.S. based digital marketing agency, being a consultant Mansoor Arshad is responsible to create strategies for the clients and then manage campaigns accordingly. He has been successfully running ads for different businesses (both B2B & B2C), including but not limited to ecommerce, finance, health & beauty and SAAS.

Successfully strategize, design and run two nationwide campaigns.1. Absolutely Not - An 'a political' campaign using a highly trending slogan to raise awareness on road safety and social issues as a first campaign of a real state company. 2. Thank You - A campaign to promote gratitude culture and thank the people who have been playing an important role in our lives including but not limited to our parents, law enforcements agencies, farmers and businessmen.

Generate 18X ROAS for consecutive 18 months through social media campaigns and email marketing.

• Define the social media and communication strategy• Create and implement social strategies to drive brand awareness, grow followers across all platforms, and build community through meaningful engagement.• Lead amplification strategies, identifying and presenting ways to drive media value in social channels.• Develop social media strategy, calendars and campaigns that help to achieve marketing goals.• Create methods for rapid growth of Instagram and Twitter followers and increased engagement.• Manage content calendars, identifying relevant opportunities and maintaining creative strategy through posting on social channels• Lead creative/media team to build and post content, utilizing technology and trend.• Track social performance by owning social media calendar and pipeline, reporting dashboards, weekly, monthly and quarterly reports, and regular capture of social media data. • Analyze the long-term needs of the company’s social media strategy and offer reports to the management and executive teams that outline any necessary changes to the digital marketing plan.• Accountable for driving overall social media performance, including but not limited to social media followers, social media engagement, influencer marketing revenue lift, and campaign performance.• Manage day-to-day handle management of all the accounts.• Plan and manage paid social buys for ads and promoted content.• Implement paid and unpaid influencer programs• Work on Prelaunch and Viral Campaigns• Share daily posts on all the networks• Run lead generation campaigns and generate leads• Monitor paid marketing and optimize accordingly

Responsibilities:Create strategy for Social Media MarketingSet goals and objectives and create paid/organic campaigns to achieve those goals Advertise/Disperse content on relevant platforms Advise and Design strategic content calendars for different projectsStrategize all social content in line with SEO and marketing campaigns Get artwork designed i.e. creating and curating amazing imagery across the platforms aligned with the brand and business goals.Measure and evaluate success/failure of social media and content activities and campaignsExplore opportunities for traffic/revenue growth via content, social and digital activations channels based on data analysisRegular reporting of key trends and topics to help drive stakeholder insightAssess, attribute and drive incremental revenue growth via content, social media and digital activations.Monitor campaign(s) results and analysing key metrics.Create post-campaign(s) response tracking and R.O.I. as well as a more detailed campaign response analysis. Create social media customer profiles by demographic and behavioural characteristicsTrack customer behaviour such as response, product selection, etc.Process routine reports by extracting data from the operational databases and analytics.Prepare periodic reports that track key performance metrics including trend and ratio analysis.Perform reconciliation, monitoring, process documentation and analysis of assigned key processes and systemsIdentify and escalate opportunities to improve performance in content and social media marketingMonitor & track competitors performance

Higher Education UAE is an online portal which is dedicatedly promoting UAE as the emerging destination for Higher Education (www.highereducation.ae). The vision of the company is to develop the site into a resource center for domestic and international students, faculties and higher education professionals. With a budget as low as $10 a day, I was able to generate leads as low as 0.50 USD

ResponsibilitiesCraft ProposalsCreate the social media strategy- Create budgets for social media activities- Plan social media campaigns- Work with stakeholders- Recruit and manage the social media marketing team- Meetings with clientsSocial Media Implementation- Manage social media campaigns - Manage day to day activities- Manage presence in social networking sitesBrand advocacy-Community outreach-Create and upload videos-Engage in conversations and answer questionsCreate and maintain a social media editorial calendar and posting scheduleSocial Media Monitoring- Measure the results of social media programs- Analyze and evaluate social media campaigns and strategies- Share bi-weekly reports- Monitor trends in social media- Monitor the activities of main competitors in social media

Serving as a “Creative Writer and Social Media Manager” through credible skills set of conceptualizing and writing my job was to develop ideas, create concepts and manage the cycle to give them a life. As a social media manager my responsibilities were to: • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification; • Generate, edit, publish and share daily content that builds meaningful connections; • Set up and optimize pages within each platform to increase the visibility of the content; • Moderate all user-generated content in line with the moderation policy for each community; • Create editorial calendars and syndication schedules; • Capture appropriate social data/metrics, insights and best practices, and then acting on the information; • Collaborate with other departments and clients to manage reputation, identify key players and coordinate actions.