Dr. Mansur Khamitov (PhD, MBA) is an Assistant Professor of Marketing at the Kelley School of Business, Indiana University, a Founding Chair of American Marketing Association's Branding Pop-up SIG, and a Communications Chair of Society for Consumer Psychology. He obtained his Ph.D. from the Ivey Business School, University of Western Ontario.His research stream focuses on consumer information processing particularly in relation to branding (brand transgressions, brand relationships, brand loyalty) and financial decision-making (money, saving, gambling).His research appears in the leading marketing (JCR, JM, JCP, JAMS), psychology (JESP, Cognition) and popular press (HBR) outlets. He serves as an Associate Editor (AE) for Journal of Retailing and Journal of Interactive Marketing as well as an Editorial Board Member for Journal of Consumer Research and Journal of Consumer Psychology.He was selected as a Marketing Science Institute (MSI) Young Scholar in 2023, a title awarded to “potential leaders of the next generation of marketing academics.” Mansur was awarded a 2024 Society for Consumer Psychology Early Career Award and a 2024 AMA Marketing Communications SIG Emerging Scholar in Marketing Communications Award. Further, he has also been recognized as a 2020-21 Research in Practice Award Co-Winner and 2017-18 Rising Star by the American Marketing Association’s Consumer Behavior Special Interest Group as well as a 2017 Highly Commended Doctoral Research Award recipient by Emerald/EFMD.​His work has successfully obtained funding from the Social Sciences and Humanities Research Council of Canada, Ministry of Advanced Education and Skills Development of Ontario, and AIM-AMA Sheth Foundation. Prior to starting his Ph.D., he spent several years working in fast-moving consumer goods and the pharmaceutical industry. His industry experience is mostly in branding and marketing management, including work as a senior product manager at Polpharma and a brand manager at P&G, where he managed such brands as Oral-B, Blend-A-Med (Crest), Camay, and Safeguard. Mansur has taught Integrated Marketing Communications, Integrated Brand Promotion and Advertising, Market Intelligence/Research, Consumer Behavior, Principles of Marketing, and Advertising & Marketing in Emerging Economies at Indiana, Nanyang Technological, Western Ontario, and KIMEP universities. ​​Mansur’s research and opinion pieces have been quoted by Forbes, Economist, Harvard Business Review, Washington Post, Associated Press, Psychology Today, CNA, Medium, TODAY, Herald-Tribune, & Business Times.