Senior Graphic Designer | Creative Content Hub
CurrentAs a multi-faceted creative professional, I bring a comprehensive skill set to my role at The Estée Lauder Companies. In addition to my expertise in graphic design, photography, photo retouching, and project coordination, I also excel in video editing, photo direction for campaigns, and leveraging AI tools to enhance workflow efficiency.Key Responsibilities:•Lead digital content creation for brand and online campaigns•Act as a subject matter expert in digital content for the Online team•Support the team in executing and designing brand sites, retailer.com, and third-party platform websites•Develop wireframes and site layouts based on global Brand guidelines with locally relevant elements•Proficient in video editing to create engaging visual content for brand and online campaigns•Develop photo direction strategies for campaigns to ensure cohesive and impactful visual storytelling•Utilize AI tools to optimize workflow processes, enhancing productivity and quality of deliverables•Provide creative recommendations tailored to targeted APAC markets•Stay updated on emerging online content and design trends in APAC, communicating regional creative requirements to global teams•Collaborate closely with Online & Brand Managers to deliver each Brand’s digital content•Coordinate with local, regional, and global teams for content approval•Conduct ongoing reviews of local adaptations of online assetsMy diverse skill set and innovative approach to design and content creation enable me to deliver exceptional results while meeting tight deadlines and exceeding expectations.